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Please refer to https://www.koreatechdesk.com/company_profiles/oncocross/ and other startup profiles here - https://www.koreatechdesk.com/investment-opportunities/3rd-edition-of-tips-x-besuccess-korean-startup-showcase/

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2 In-depth Company Info

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E.g. Oncocross is an Artificial Intelligence-based pharmaceutical company specializing in drug discovery/cancer drug development.
ICT-Based Personalized Mobile Wellness Care Service
Company description
E.g. Oncocross is an Artificial Intelligence based biotech specializing in drug development. Oncocross' service is based on the two AI platform described below: ONCO AI - is an AI platform to screen optimal indications for drug compound in preclinical or clinical stages and to find the most suitable combination drugs to develop Incrementally Modified Drug (IMD) or orphan drugs, using proprietary human transcriptomic data (RNA expression), disease data, and drug data. Using ONCO AI, we can accelerate drug development process in a shorter time at a lower cost. ONCOfind AI - is an AI platform to screen and identify the most suitable biomarker for anti-cancer drug compound candidate using proprietary standardized human transcriptomic data of multiple races and various phenotype information of cancer. This platform can also identity the original anatomic site of primary cancer tumor for Carcinoma of Unknown Primary (CUP).
OSD provides an 『all-in-one』 ICT-Based Personalized Mobile Wellness Care Platform, called FITRUS, powered by pocket-size IoT devices that measure, analyze and report timely and accurate 8 biometric data along with AI-Based exercise and nutrition contents, SDK, Tablet Kiosk, and Web Services to maximize health, engagement, and productivity.
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Highlights
This will be the first section of your startup profile that will be read by investors. Please highlights your startup's traction, achievements, growth, patents, MoUs, awards, number of clients, clients' names etc. Please present this information as bullet points.
[B2C Revenue/ # of Users] <ul> <li>2017 Revenues: $220,000/ Users: 2,050</li> <li>2018 Revenues: $510,000/ Users: 5,650</li> <li>2019 Revenues: $960,000/ Users: 9,270</li> </ul> [Accelerator] <ul> <li>Plug and Play Health Batch 7 (2018/US_Silicon Valley) <a href="http://www.plugandplaytechcenter.com/health/startups/health-batch-7/">http://www.plugandplaytechcenter.com/health/startups/health-batch-7/</a></li> <li>ELab NYC 2020 Cohort (2020/US_NYC)</li> <li>Upward Lab (2020/US_Conneticut) <a href="http://www.moveupward.city/portfolio">http://www.moveupward.city/portfolio</a></li> <li>D.Camp x Front1 (2020/Korea)</li> <li>Shinhan Futures Lab (2020/Korea)</li> </ul> [Patent] <ul> <li>Patent Registered: 4</li> <li>Patent Pending : 6</li> <li>Foreign PCT Pending: 3</li> <li>Trade Mark Registration: 2</li> </ul> [Product Certification] <ul> <li>CE, FC, KC, TELEC – all cleared</li> </ul> [Achievement in US] <ul> <li>2018.10) Signed NDA with Vitality Group LLC</li> <li>2018.11) Selected to Plug and Play Health Batch 7 in Silicon Valley</li> <li>2018.11) 1st place in K-Pitch Competition – Received Award from Ministry of Science and ICT</li> <li>2019.02) Invited to WCIA: News Channel Morning Show</li> <li>2019.10) Received $300,000 Investment from Upward Lab with $8M valuation</li> <li>2020.02) Successfully conducted a 4-month Employee Wellness pilot with Priority Life Care LLC (North Carolina)</li> <li>2020.02) Successfully conducted 4-month Fitness Pilot with Crossfit: LandWarrior (Connecticut)</li> <li>2020.09) Signed NDA with General Nutrition Corporation (GNC)</li> </ul> [TV Show] <ul> <li><a href="https://www.wcia.com/news/local-news/students-invention-designed-to-improve-health/">WCIA 3 News Channel: Student’s invention designed to improve health</a></li> <li><a href="https://www.wcia.com/the-morning-show/possibly-heading-to-shark-tank/1762252535">WCIA 3 News Channel: Possibly Heading to Shark Tank</a></li> </ul> [Articles] <ul> <li>Gies College of Business: <a href="https://giesbusiness.illinois.edu/news/gies-business-senior-reimagining-handheld-healthcare">Gies Business senior reimagining handheld healthcare</a></li> <li>The News-Gazette: <a href="http://www.news-gazette.com/news/2019-02-17/wired-chang-hun-lee.html">Wired In: Chang Hun Lee</a></li> <li>Becker’s Healthcare Review: <a href="https://www.beckershospitalreview.com/quality/u-of-illinois-business-student-develops-pocket-sized-device-for-health-tracking.html">U of Illinois business student develops pocket-size device for health tracking</a></li> <li>News Medical Life Sciences: <a href="https://www.news-medical.net/news/20190206/First-pocket-size-device-could-revolutionize-personal-healthcare.aspx">First pocket-size device could revolutionize personal healthcare</a></li> <li>AsAm News: <a href="https://asamnews.com/2019/02/25/korean-native-founds-silicon-valley-health-tech-startup/">College Student Launches Health Tech Startup</a></li> <li>Techvicity: <a href="http://www.techvicity.com/2018/04/fitrus-plus-is-the-most-accurate-portable-device-to-measure-body-fat-muscle-mass.html">Fitrus Plus is the Most Accurate Portable Device to Measure Body Fat & Muscle Mass</a></li> <li>Trend Hunter: <a href="https://www.trendhunter.com/trends/fitrus-plus">Pocket-Sized Fitness Device</a></li> <li>Geeky Gadget: <a href="https://www.geeky-gadgets.com/fitrus-plus-health-system-creates-customised-exercises-and-nutrition-plans-27-04-2018/">Fitrus Plus Health System Creates Customised Exercises and Nutrition Plans</a></li> <li>Tech Startups: <a href="https://techstartups.com/2018/05/02/meet-fitrus-plus-first-portable-health-companion-customized-exercises-nutrition-plans/">Meet Fitrus Plus, the First Portable Health Companion with Customized Exercise and Nutrition Plans</a></li> <li>Gadget and Wearable:<a href="http://gadgetsandwearables.com/2018/05/07/fitrus-plus/"> Fitrus Plus: your pocket-sized portable health companion</a></li> </ul>
Problem Overview
As the novel coronavirus continues to spread throughout the world, people continue to quarantine themselves in their homes, but experts say lack of physical activity and poor eating habits pose risks to their health. On top of that, most people lack the tools and knowledge to pursue a healthy and balanced diet and exercise at home by themselves. <ul> <li>65% of the global population is either overweight and obese</li> <li>40% of above people develops diabetes, heart disease, and cancer</li> <li>Every year, 3.2M patients die as a result of obesity.</li> </ul>
Solution Overview
<div class="jeg_video_container jeg_video_content"></div> FITRUS is an 『all-in-one』 ICT-Based Personalized Mobile Wellness Care Platform powered by pocket-size IoT devices that measure, analyze, and report timely and accurate 8 biometric data along with AI-Based exercise and nutrition contents, SDK, Tablet Kiosk, and Web Services to maximize health, engagement, and productivity.
Go-to-Market Strategy and Business Model
[Business Model] <ul> <li>Subscription Model: <ul> <li>B2C: FT-90 Days Program ($50/program) <ul> <li> individuals who are either concerned about their current health or want to be healthy. (overweight) </li> <li> Age range from 20-40 years old who are already in healthy habits </li> <li> athletes, trainer, gym </li> </ul> </li> <li>B2B: Hardware Sales ($20) + Recurring Software Revenue (Fitrus Platform Fee) <ul> <li> – Life insurance </li> <li> School Healthcare </li> <li> Employee Wellness. </li> <li> Fitness Center </li> </ul> </li> </ul> </li> </ul>
Market Overview and Competitive Landscape
[TAM, SAM, SOM] <ul> <li>TAM: 330M (US population) * 66% (obesity or overweight) = 220M</li> <li>SAM: 220M * 33% (who are willing to but wellness device according to WHO report) = 72.6M</li> <li>SOM: 72.6M * 50% (competitor: wearable, scales, etc) * [2.5% (innovator) + 13.5% (early adopter)] * $120 (price of our device) = USD 871M</li> </ul> [Competitors] <ul> <li>Inbody : http://inbody.com/eng/product/inbody270.aspx <ul> <li>Medical Device, most expensive device, B2B service only</li> </ul> </li> <li>Omron Scale: https://omronhealthcare.com/products/body-composition-monitor-scale-seven-indicators-hbf516b/ <ul> <li>wellness device, B2C only, inaccurate</li> </ul> </li> <li>Tanita Scale: https://www.tanita.com/en/ <ul> <li>wellness device, B2C only, inaccurate</li> </ul> </li> </ul> [Competitive Advantage] <ul> <li>Seven Biometric Data.</li> <li>AI-Based Exercise and Nutrition Guide</li> <li>Pocket-sized</li> <li>Low Cost</li> <li>Three Sensors</li> <li>Data-Driven Digital Health Contents (iOS and Android)</li> <li>AI Motion Contents</li> </ul>

Founder Name
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Ever since freshman year at the University of Illinois Urbana Champaign, Douglass's life was about solving various challenging issues around the community. So far, he founded three startups with one small exit and one fail.
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