KoreaTechDesk | Korean Startup and Technology News
Sat, March 30, 2024
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Live streaming has been growing rapidly. On streaming platform Twitch alone, there are more than 6.9 million monthly active streamers +79%YoY. Over 907 billion minutes have been watched this year alone. Streamers work over 100 hour work weeks and they are constantly trying to grow their channel and monetize their followers. Viewers want a more engaging viewing experience, and want to interact not only with the streamer, but the community on and off the broadcast. Streaming has also helped gaming companies tremendously, as people watching people playing games also makes people want to play the games. They too need streaming tools to make the viewing experience not only more entertaining, but more informative and potentially lead to a conversion into a new player of their game. But these sort of tools are limited and still in its infancy.
MASTER.GG provides streaming tools for individual streamers as well as gaming companies through their main product Master.GG. We provide overlay tools and new interactive donation methods to not only make streams more engaging, but also monetized. We also provide customizable shopable features for gaming companies of the type of overlay tool they want to build for their games as well as their pro-esports leagues. A sort of shopify for streaming tools.
Through Fanboards, we provide a place where the fan communities of the streamer and gaming channels can interact and communicate off-broadcast.
UwUFUFU is a mini-game and quiz platform where users can create their own casual game. Streamers can play these short games with their viewers on stream, and it becomes a new content idea.
We acquire individual streamers either directly or via their agencies, the MCNs. But once streamers use, they sort of become its own marketing engine as it shows on their streams and their channels such as YouTube. For gaming companies, for now there are limited number of companies that can make overlay tools and Twitch Extensions. Through our network we acquire the companies and as we build our portfolio, our track record will be a key driver. We offer pay per feature, so the gaming companies can pick and choose certain features, and they can work within their budgets to pick the best combination of functions and features they want.
Global eSports market is forecast to be $1.8bn market by 2022. But bigger than that is the $5bn global gaming ad spend in 2020. Gaming companies have massive budgets to deploy, but with changing dynamics of content, they are shifting more not only to digital ads, but content based ads such as through streamers and Youtubers. The global gaming market was $151bn in 2019, and it is ever more growing, so their ad spend will rise together.
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