The importance of mental healthcare has been increasing since the pandemic days, and companies involved in providing non-face-to-face care are gaining much attention. In Korea, Samsung Venture Investment and Lotte Healthcare recently invested strategically in Atomers, the operator of a mental healthcare platform, Mind Café.

Mind Café has attracted 6 billion won ($3.9 million) of bridge investment from Lotte Healthcare and Samsung Venture Investment’s ‘Strategic Investment (SI) Purpose Fund.’ The company’s cumulative investment is approximately 35 billion won ($23 million).

This is a follow-up investment ten months after the 20 billion won  ($13 million) Series B investment early last year. The industry is paying attention to recognizing the future value of Atomers, which continues to grow in terms of sales and various indicators, while the investment market is facing a cold season due to the economic downturn.

Mind Café’s employee mental health management program (EAP), which is provided to companies, has secured more than 190 organizations as customers, including Samsung Electronics, Naver, Hyundai Heavy Industries, Toss, Musinsa, et. Mind Cafe’, a mental care platform with 1.5 million members, is also producing results in the B2B and B2G markets. In addition, it recently launched a community service for Japanese users, and even during the beta service period, an average of 100 consultation posts are uploaded daily.

Kim Gyu-tae, CEO of Atomers, said, “By attracting strategic investment, we are accelerating the establishment of a platform-based mental health ecosystem, such as strengthening online and offline linked businesses, expanding into non-face-to-face medical care specialized for mental illness, R&D of mental health care technology, and overseas expansion.”