AdTech startup Ad-Shield is revolutionizing the battle against ad blockers, offering a cutting-edge solution for online publishers to reclaim lost ad revenue.

Ad-Shield has emerged as a game-changer in the online publishing industry. It addresses the significant challenge of ad revenue loss due to ad blockers. With its next-generation adblock recovery technology, Ad-Shield enables publishers to consistently recover over 90% of ad-blocked impressions while prioritizing a positive user experience.

According to various research and studies, more than 30% of web visitors deploy some form of adblocking services, resulting in substantial revenue loss for businesses. Ad-Shield’s innovative solution directly combats this issue, helping publishers regain control over their advertising income.

Ad-Shield Recovers Over 90% of Lost Ad Revenue

Launched in 2023, Ad-Shield leverages its proprietary adblock recovery technology to help publishers monetize previously unreachable audiences. “More and more publishers are struggling to stay afloat with declining ad revenue and increasing costs,” said Dustin Cha, Co-Founder & CSO of Ad-Shield. “We’ve seen as high as 65% adblock usage on some of the publishers that we serve and this is frankly a matter of staying alive for them. Many publishers have come to us asking for help, trying to reach this audience, with no real viable solution. That’s why we have developed this next-gen technology to give more publishers access to this brand new solution while maintaining audience trust.”

Key Features of Ad Shield

Adblock Recovery Technology: Ad-Shield’s proprietary technology helps publishers monetize previously unreachable audience, adblock users, with over 90% recovery rate. 

Compliance with Better Ads Standards: The solution is fully compliant with the Better Ads Standards, ensuring that publishers can access adblock users while delivering a pleasant advertising experience.

Incremental Revenue Streams: Publishers can benefit from additional advertising revenue streams through Ad-Shield Recovery without any upfront costs or the need to add payment methods.

Ad-Shield’s mission is to create a sustainable, ad-supported web ecosystem – rather than to remove ads entirely. Intrusive ads lead to the installation of adblockers, which in turn causes revenue loss for publishers. In desperation, publishers increase the number of ads or compromise on quality, triggering a further rise in adblocker usage. This cycle not only affects publishers but also advertisers, who experience diminished returns on their ad spend and obscured performance metrics due to adblockers.

To break this vicious cycle, Ad-Shield focuses on protecting a minimal number of ads to promote a healthier digital ad ecosystem. This approach has garnered significant market interest, evidenced by the company’s 30%+ monthly growth since its launch and overwhelming demand from global publishers.

Ad-Shield Secures $2M Pre-Series A to Expand Global Impact

Meanwhile, Ad-Shield has successfully closed a $2 million Pre-Series A funding round. Shorooq Partners led the oversubscribed round, joined by existing investors, Bass Investment and Hashed, as well as a group of key industry angels.

“We believe in the mission of Ad-Shield,” said Shane Shin, Founding Partner of Shorooq Partners. “With its innovative technology, Ad-Shield is becoming a key disruptor in the industry by providing publishers better and easier ways to engage with adblock traffic. This will create a new market that benefits digital publishers, advertisers, and consumers alike, around the world.”

With this new funding, Ad-Shield plans to expand its team and accelerate the market introduction of its new product. “We are emboldened every day by the publishers we meet and support,” added Dustin. “Most of them struggle to effectively manage adblock traffic, which continues to grow. We’re thrilled to help them focus on what they do best – generating quality content.”

As the startup sets its sights on the global market, the industry eagerly anticipates the continued impact of Ad-Shield on the future of online advertising.

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