Korean startup Afun Interactive, a real-time 3D content producer, has received 7 billion won ($5.3 million) investment from Shinhan Asset Management through Series A bridge funding. This investment comes after the company received 10 billion won ($7.6 million) from CJ Investment, Company K Partners, and CJ ENM in the 2021 Series A round.
The company is pioneering a new genre called virtual K-pop and holds IPs such as virtual artists ‘Apoki’ and ‘Lesha’ based on world-class 3D production technology. Virtual K-pop artist Apoki has been recognized for its musicality and unique style, collaborating with global producers who have created world-class hits.
In addition, the company has signed an agent contract with ‘Sony Music Solutions’, a subsidiary of ‘Sony Music Entertainment’ in Japan to promote global activities. Apoki has collaborated with global brands such as Sony, Tommy Hilfiger, and Dolce & Gabbana and was invited to attend the Kyoto exhibition of world-renowned artist ‘Andy Warhol’.
Afun Interactive’s 3D content production technology, which has implemented character IP as an artist, is gaining recognition in the virtual entertainment and metaverse markets. The company aims to become a leading metaverse company representing Korea. Dokyun Kwon, CEO of Afun Interactive, expressed his excitement about the company’s growth potential and the value of their 3D content production technology.
He said, “As the virtual entertainment and metaverse markets are attracting attention, our 3D content production technology, which has implemented character IP as an artist, will have greater value. We will leap forward as a leading metaverse company representing Korea.”
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