There is no doubt that global interest in Korean entertainment has exploded in recent years, and Korean webtoons are one of the top entertainment modes in demand. Webtoons are digital comics designed to be read on mobile devices, and they have become hugely popular in South Korea and other parts of Asia.
Recently, American tech giant Apple announced its partnership with Kenaz Entertainment, a South Korean webtoon startup, to bring its popular webtoon content to the Apple Books app. This move is seen as a significant boost to Kenaz Entertainment, which has been rapidly gaining popularity in South Korea and other Asian countries in recent years. It is a testament to the growing popularity of webtoons and the potential of this medium to engage audiences across different cultures and languages.
Kenaz Entertainment has been at the forefront of this trend, producing some of the most popular webtoons in South Korea, including “The God of High School” and “Tower of God.” Under the new partnership with Apple, Kenaz Entertainment will be providing its webtoon content to the Apple Books app, which is available on all iOS devices. This move is seen as a significant win for Kenaz Entertainment, which will now have access to Apple’s vast global audience and distribution network.
According to a media report, Woody Lee, the founder and chief executive of Kenaz, stated that the webtoon company is working with David Franzoni, the writer of Hollywood blockbuster Gladiator, to recreate the story through a webtoon series. The startup is also working with popular French writer Bernard Werber to convert his Ants trilogy of novels into online comics. “Its webtoon service for Apple Books in North America will be launched in the near future,” Lee said.
The partnership with Kenaz Entertainment is considered a smart move for Apple, which has been looking to expand its presence in the Asian market, particularly South Korea. This move also reflects a growing trend of tech companies partnering with content providers to offer more diverse and engaging content to their users. With its huge user base and vast resources, Apple is in a unique position to help promote and distribute Kenaz Entertainment’s webtoon content to a global audience.
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