K-pop is a sensational music culture from South Korea that has captured millions of followers all across the world. Korean startup Makestar is supporting this global phenomenon by connecting the musical stars and their fans through its entertainment platform. The startup recently received 4 billion won or $3.5 million from Alto Ventures.
Promoting K-Pop worldwide
Makestar was founded in 2015 with a mission to promote K-pop and the local artists. The entertainment platform supports multiple crowd-funding projects, where fans from across the world can get chance to pledge their funds for their favourite stars. Makestar’s approach is unique as it connects fans and their idols at two levels financially and as well as at personal level.
With their crowd funding projects, the Korean stars get to promote their upcoming work with their fans. When fans fund the projects it helps the entertainment companies to not only ensure profits but also an audience. The entertainment platform allows K-pop fans to actually becoming a producer for a music album or a special project by investing their bit in the crowd-funding campaigns.
MAKESTAR is the world’s first
entertainment-specialised crowd-funding platform.
Fan base across the globe
Makestar produces and distributes cultural contents such as music, concerts, movies, and dramas, in collaboration with K-Pop companies, allowing fans around the world to build personal memories with their favourite artists. The startup has partnerships with more than 100 agencies in Korea. Makestar accounts for more than 70% of its total sales from overseas market. The K-Pop fans across North America, Europe, Japan, Southeast Asia, and more than 200 countries around the world follow Makestar’s entertainment portal.
Some of the popular K-pop Artists associated with Makestar include Kim Joon-Su(JYJ), Crayon Pop, 24K, Nine Muses, Astro and BAP, that have benefited with the connection with their fan base.
With the new funding from Alto Ventures, the startup wants to expand its base to more countries and more fans. According to Kim Jae-myeon, CEO of Makestar, “With this investment, we would like to grow into a company that contributes to the Korean Wave by offering more fun and benefits to fans around the world, and new dreams and opportunities for artists and producers.”
Makestar aspires to grow into the world’s best cultural content portal by promoting the continued growth of Korean Wave and strengthening communication with Fandom through the Hallyu content and global platform business. Makestar is definitely creating an amazing platform for K-Pop admirers across the globe and at the same time promoting Korea’s musical culture. The entertainment platform sure does know how to become a star.
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