DamoGO is a social impact food startup that offers the world’s 1st all-in-one mobile app where any business (B2B and B2C) that sells food can gain extra revenue by giving their unsold food a 2nd life. We currently have 3 working business models: 1) Restaurants and other food retailers upload the day’s perfectly good, unsold food for any customer to purchase instead of letting it go to waste 2) We work with farms to sell their “ugly” fruits and vegetables to households 3) We distribute “ugly” fruits and vegetables to other food businesses. Users save on average 50% off the regular price and our B2B partners save 20-40%. Stores and farms gain extra income from food that would have gone to waste, gain extra exposure and foot traffic from new customers, and strengthen their brand image by being associated with a social impact business. In addition, everyone is doing their part to reduce food waste and greenhouse gases, and to help protect the planet.
Website english version url:http://damogoapp.com/
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Number of full time employees:18
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Restaurants, bakeries, grocery stores, and other food retailers consistently over produce food and are stuck with what to do with this untouched food at the end of the day. Most of the time, it gets thrown away in the garbage – it’s unrealized revenue, an increase in food waste disposal costs, and harmful for the environment. At farms, 30-40% of every agricultural harvest either goes unharvested or unsold because there was too much of it or because they look weird or ugly and it doesn’t meet the high standards of grocery stores. This is a HUGE problem of waste, a broken food supply chain, and wasted money.
We created an all-in-one mobile app to solve the problem of unsold food for any food business. We help farms sell their weird/ugly harvest directly to our restaurants partners. We help our restaurants partners sell the day’s surplus food to our app users. Our app users can also purchase the ugly produce directly from our farm partners. Everything in this chain is heavily discounted and it’s a HUGE win-win for everyone. Farms and restaurants get more revenue, get more clients/customers, get more exposure, save money and time, and strengthen their brand image by actively reducing waste. For our app users, they get a large discount on delicious food, discover more restaurants, and feel good about doing their part to reduce waste
Go-to-Market Strategy and Business Model
We have a very strong network in both private and public sectors in Indonesia. This has led to over 8,000 partner stores across 80+ brands, 150 farmers, and 5300+ new users in less than 3 months. We also are part of several government startup portfolios that gives us access to B2G projects, and we’ve recently become an official app of Yogyakarta City, where our Indonesian office is based. We have major relevant influencers as ambassadors that we are starting to use to acquire even more user.
We currently have 3 interconnected business models:
1) Restaurants and other food retailers upload the day’s perfectly good, unsold food for any customer to purchase instead of letting it go to waste
2) We work with farms to sell their “ugly” fruits and vegetables to households
3) We distribute “ugly” fruits and vegetables to other food businesses. Users save on average 50% off the regular price and our B2B partners save 20-40%.