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Home Startup AI & Big Data

From QR Codes to URCODE: INOFriends Sets New Standards in Product Digitalization

by Daehyun Song
July 31, 2024
in AI & Big Data, Gangnam-gu Global Roadshow
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In the rapidly evolving digital technology landscape, Korean Fintech startup INOFriends provides businesses with valuable tools to manage and protect their assets through its advanced URCODE technology.

URCODE by INOFriends addresses the limitations of traditional barcodes and QR codes with enhanced algorithms and advanced scanning technology. This cutting-edge solution provides robust anti-counterfeiting measures, efficient asset tracking, and powerful data analytics. By enhancing security and operational efficiency, URCODE reduces costs and ensures higher productivity and protection for businesses globally.

Innovative Solutions for Product Digitalization

Founded with a mission to digitize every product, INOFriends has developed invisible ports, line codes, and AI codes to overcome the shortcomings of existing QR codes. Traditional QR codes often suffer from poor recognition, inconvenience in scanning, and limited shape options, predominantly rectangular. INOFriends’ innovative URCODE technology integrates invisible codes, enabling quick recognition and high-quality design that is adaptable to various shapes, including triangular and free-form.

To refine their technology, INOFriends conducted extensive interviews with 300 users, ensuring their QR code solution meets real-world needs for quick recognition and improved design. The result is a versatile QR code that can be integrated into different product shapes and environments, offering unprecedented flexibility.

The benefits of INOFriends’ URCODE solution are manifold. It enables the authentication of genuine products, supports multi-scan capabilities for faster and more accurate scanning, and significantly saves customers time. For instance, their technology can reduce scanning errors and expedite product authentication processes, extending ERP systems to cover authenticity and recycling, thus offering comprehensive product lifecycle management.

Proven Success Across Industries

INOFriends has successfully implemented its solution in over 6 million cases across various industries, including food, cosmetics, books, and corporations like Tata in India. The company aims to revolutionize 15 industries with its technology, enhancing efficiency and security in product management.

Led by CEO Sungsoo Kim and backed by investor Future-Nuri, INOFriends is poised to transform how businesses manage and protect their assets. As of 2024, INOFriends celebrated a successful presence at CES, showcasing their groundbreaking solutions. The company has set an ambitious revenue target of $2.1 million for the year, reflecting strong market demand and adoption. Equipped with patents and global domestic certifications, INOFriends is well-positioned for market expansion and technological leadership.

Keep tab on latest news in the Korean startup ecosystem & follow us on  LinkedIN, Facebook, and Twitter for more exciting updates and insights.

Tags: advanced scanninganti-counterfeitingasset trackingdata analyticsINOFriendsproduct digitalizationQR codeURCODE technology
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