Integrated mobility startup Nature Mobility attracts $76 million Series B investment

Nature Mobility, an integrated mobility platform company, has attracted a 10 billion won ($76 million) Series B investment. Investment institutions such as IBK Capital, Medici Investment, Central Investment Partners, Danal Investment Partners, and Pathfinder H participated in this Series B round.

According to data from the Korean Ministry of Science and ICT, the domestic mobility market is expected to grow at an average annual rate of 28% to 2.4 trillion won in 2022. The funding to Nature Mobility is a promising development for mobility industry startups when the global meltdown is causing a rapid decrease in venture capital investments.

Nature Mobility attracted investments from Pre-A in 2020 and Series A in 2021. Nature Mobility, which has secured growth momentum, plans to use the funds to upgrade the existing integrated mobility business, expand overseas trade, and execute mid- to long-term management strategies.

Nature Mobility, which started its business in 2018 as a technical solution to resolve issues of small and medium-sized car rental companies in Jeju, is a specialized platform company oriented towards MaaS (Mobility as a Service). Its mission is to provide eco-friendly and convenient transportation services. Under the slogan ‘Beyond mobility, an integrated platform tailored to your journey,’ the company is currently operating its Jeju headquarters, Seoul branch, and US subsidiary.

Sales increase in 2022 & diversification plans

In the first half of this year, Nature Mobility achieved sales of 23.4 billion won, the first time in four years since its founding. Also, it was selected for the Ministry of SMEs and Startups’ Baby Unicorn 200 Fostering Project’ and ‘Regional Star Enterprise Promotion Project.’ It is also a ‘Tourism Venture Business Growth Tourism Venture Business Company’ for the Ministry of Culture, Sports and Tourism and the Ministry of SMEs.

The company’s representative service ZZimcar, which implemented an artificial intelligence-based real-time mobility resource management system as a rental car price comparison and real-time reservation platform, realized the first service advancement into an integrated mobility platform last year. Through Nature Mobility is currently providing air tickets, tour taxis, and car-sharing services in addition to rental cars, and plans to introduce public transportation-linked services in the future.

Lee Joo-sang, CEO of Nature Mobility, said, “We will continue to secure differentiated competitiveness by focusing on technology and integrated capabilities for optimizing the mobility experience. We plan to diversify.”

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