K-Pizza startup ‘GoPizza’ makes waves in the US market during economic delegation visit

GoPizza, South Korea’s food tech and franchise company, has garnered significant interest from buyers and investors in the United States during President Yoon Seok-yeol’s recent economic delegation. The company received offers from several local US investors and direct investment offers. The CEO of GoPizza, Lim Jae-won, attended the ‘K-Startup Road Show,’ a side event of the ‘Korea-US Cluster Round Table,’ and a luncheon hosted by Massachusetts Governor Mora Healy.

The United States is the largest pizza market in the world, worth more than 70 trillion won annually. As such, it is also a battleground for world-class brands. The global investors evaluated GoPizza’s food tech technology, product quality, and growth potential as a worldwide company highly, and the company’s performance in the $10 million investment negotiations was noteworthy. However, GoPizza has not provided any concrete details about the negotiations and has stated that they are still in the process of reviewing proposals from global investors.

An official from GoPizza said, “As we have received various proposals from global investors in the US and overseas, we are negotiating with the detailed investment conditions. We will grow into a global brand based on more advanced technology.”

GoPizza started as a food truck in 2016 and was selected as a ‘baby unicorn’ company by the Ministry of SMEs and Startups as the only food service company in 2020. The company has gained momentum in its global expansion as a national pizza brand by participating in the economic delegation to the United States. Furthermore, the company has established itself as a national representative K-Pizza brand. GoPizza is popular as a one-person pizza brand, and besides Korea it has opened its stores in Indonesia, India, Singapore, and Hong Kong.

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