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Home Content & Games

K-Pop commerce startup K-Town 4U to expand service to K-Drama with new investment

chloe kim by chloe kim
April 18, 2022
in Content & Games, Entertainment
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K-Town 4U

A K-pop-related offline store by K-Town 4U in Seoul.

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K-Pop fandom platforms are penning business success stories piggybacking Korean pop stars’ popularity. K-Town 4U is a startup that operates an online shopping mall that sells everything K-Pop.

K-Town 4U recently attracted an investment of 50 billion won ($40 million) and is now planning to expand service to another popular Korean cultural export – K-Dramas. LB Investment, KB Securities, and SJ Investment Partners participated in this funding round.

Investors bet on future ‘unicorn’

K-Town 4U sells various products such as K-pop-related albums, cosmetics, souvenirs, and clothing, which are popular worldwide, at home and abroad. It currently has 4.2 million members and is connected to 5,200 K-pop fan clubs worldwide, allowing up to 200 million fans to use it. The company generated 200 billion won ($162 million) in sales last year and was awarded the Iron Tower Order of Industrial Service Merit and the ’20 Million Dollar Export Tower’. Min-seok Cha, vice president of SJ Investment Partners, said, “It is expected to be a next-generation unicorn (corporate value of KRW 1 trillion) as it grows based on a strong fandom.”

CEO Choi emphasized, “We will take off as a world-class platform by strengthening the competitiveness of our three core businesses: e-commerce, content, and community.” based on this investment, the company plans to expand to products related to K-Dramas, which are popular in Internet video service (OTT) such as Netflix and Watcha. It also plans to build a large-scale international logistics center to enhance its competitiveness.

Also Read,

  • Korean startup Hanteo Global gaining grounds as ‘K-Pop Big Data Company’
  • CJ Entertainment enters partnership with STAYGE Labs to launch K-Pop music platform in 2022
  • Hash Purple brings in ‘KDOL’, a social platform for K-Pop fans worldwide  
  • Gleam Media’s StarPlay app for K-Pop fans to follow their idols, share content & win rewards 
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Tags: E-commerceFandomInvestmentK-DramaK-PopK-Town 4UKorean pop musicShopping
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