The Fashion e-commerce industry is growing, especially with the COVID-19 outbreak; more and more people opt for the ‘untact’ buying options. It is time for fashion e-commerce companies to innovate with technology and offer better solutions to consumers. Korean startup AIVAR’s smart body measurement app MY FIIT can be one technology that fashion companies can adopt to grow more loyalty.
Saves time & gets clients perfect fitting clothes
Mobile shopping, online shopping for clothes, and fashion accessories have increased in these days of the pandemic. But with it, problems like size fitting, returns, and refund activities have become cumbersome for both customers and business owners. AIVAR created the app MY FIIT to resolve the problem of frequent returns because of fashion outfit size fitting issues.
With MY FIIT, without a kiosk or complicated equipment, the client can upload two photos and get a body measurement data in 10 seconds. Based on the specific body measurement extraction, the app recommends size and compares the size and the size of the clothes available. It also provides information on length repair of sleeves, total length, etc. The error percentage on the AI-based app’s measurement is less than 10%, which means consumers can get quite an accurate size fit, and there are fewer returns, more time saved, and revenue.
Working to make fashion technology accessible
AIVAR is an AI/VR (Artificial Intelligence/Virtual Reality) company and works to make fashion technology convenient and accessible. The startup launched the app MY FIIT this year under the fashion label – Abel. “While working with AIVAR/Abel, I strongly felt the need to developing an app that enables our customers to try on our products online or virtually,” said MY FIIT’s CEO Kim Bomin. Abel is a high-end fashion brand, and the app was tested with its customers and had got a good response. The company is currently working for B2B businesses, and the app is subscription based. The startup plans to enter into partnerships with various fashion organizations and associations as well. AIVAR is also developing technology to have virtual fashion shows and hopes it will solve organizing fashion shows in the current pandemic situation. AIVAR has plans to launch MY FIIT for B2C use but is working on getting more funds.
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