The fragrance industry globally is ushering in a new age of innovation with Artificial Intelligence (AI) and machine learning technologies. Korean startup DeepScent Inc. aims to build a leading position as a pioneer in the digital fragrance field by providing customized fragrance services to customers in real-time through the Fragrance-On-Demand (FOD) service.

Easy to set up a fragrance for therapy or good mood

Deepscent Inc. is a smart scent data company that provides personalized fragrance solutions that add sensitivity to the space with scents that fit customer’s situations.  The startup’s scenterior  (scent +interior) brand Deepscent provides fragrance-on-demand service, and its aromachology brand Dailyaroma develops and commercializes various spices under psychological therapy and beauty care through scent. The startup’s smart aroma styler, AROM, provides customized fragrance service to consumers in real-time based on customer requests. Using a smartphone, the user can set up the personal taste and easily switch fragrance types from one to the other. This product also utilizes the technology of encapsulating natural aroma essential oils into a solid state, making cleaning easier.

The product’s specialty is that it learns user’s scent usage pattern data and environment information through its embedded Artificial algorithm. It provides a whole new experience to the consumers who use fragrance products through a personalized scent recommendation system. The smart aroma styler AROM recommends the most suitable scent based on the usage pattern. The user can create their personalized fragrance preference with Deepscent’s technology.

Deepscent wants to tap the global market with its fragrance technology. The startup is looking at home fragrance and sleep tech markets for B2B growth and has a B2C lifestyle product sales channel.  The company also wants to expand overseas and has already started talks for global partnerships targeting the USA, UK, Japan and Singapore. The company has recorded more than double sales growth every year since its launch in 2018.

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