‘Petit Elin’, the Korean startup literally sells what its name means ‘Little Happiness’ in the form of adorable premium products for babies. Petit Elin manufactures, imports, exports and distributes baby-related products. Baby clothing, toys, furniture, accessories, sanitation products, skincare products and much more can be found in Petit Elin’s repertoire useful for babies and their parents.

One-stop-shop resource for new mothers

The company was founded in 2010, with the mission to give parents of infants and new parents a choice of products. Petit Elin operates 23 premium brands in Korea and in some Asian countries. The range of products includes baby bedding, clothing, strollers, feeding accessories, breastfeeding supplies, toys, baby-friendly soaps and shampoos, car seats, baby carriers, cribs, etc. The company ensures that the brands it sells are superior in quality and trustworthy. Some of the brands that can be found in Petit Elin shops are Little Haven, Milo & Gabby, Moyuum, Little Fennet, Sagepole, Elephant Ears, etc.

The company’s products are available through both online and offline departmental stores. Petit Elin products are sold on their own web store and on premium online shopping sites. The startup has 13 departmental stores, 3 duty-free outlets and its products are available in high-end boutiques. Petit Elin’s core value system is to put children’s needs first and the startup wants to expand its product line and shops to more countries. Petit Elin will be visiting Jakarta, Indonesia in October 2019, as part of a Korean startup forum to present its service to potential partners and investors.