Strong branding and marketing strategies are essential for the growth of a company and an integral part of its development. Korean startups participating in the 2021 Seoul Global Startup Center (SGSC) Global Bootcamp learned about various branding and marketing strategies and their implementation to succeed in their global expansion goals.
Seoul Global Startup Centre (SGSC) ‘Global Bootcamp’ 2021 started on June 7th, with seven Korean startups participating to explore opportunities in the international market. SGSC 2021 Global Bootcamp has been organized to help enterprising Korean startups connect with accelerators, mentors, businesses, etc., for consultation regarding venturing to the overseas market. The program, which is being held virtually this year, has been scheduled for six days, spread over two weeks from June 7th to June 18th.
Day 2 about creating awareness and increasing sales
The seven startups participating in the Bootcamp this year have been divided into two groups – three being for US market expansion and four being in for South East Asia (SEA) market expansion. Day one of the 2021 SGSC Global Bootcamp was about building communities; day two, held on June 9th, focussed on branding and marketing. Experts in branding & marketing, entrepreneurs, and mentors helped Korean startups learn about the intricacies of brand awareness and the importance of strategic marketing through series of interesting lectures and discussions.
Sunny Midha, a US-based growth investor, media & tech M&A Advisor, and principal investor Principia Growth, who had led the day one session for the USA market on building communities, joined the startups on branding and marketing talk on day two. Sunny covered a vast number of subjects under marketing and KPIs. Midha explained different strategies for B2C, B2B, B2G, and the importance of digital marketing. Steve Yang, CEO & founder of Apollo EduTech, Rachel Chung, CEO & founder of BeAptive; and Amy Chu, CEO & Creative Director of Kaesa, took part in the discussions.
Vinnie Lauria, Managing Partner at Golden Gate Ventures, joined the startups to discuss online branding building. He emphasized the importance of using simple language while dissecting a problem and coming up with a solution for brand communication. The startup founders had a number of questions regarding the usage of social media platforms for Vinnie as he emphasized the need for stronger global brand awareness for Korean startups.
Travis Boatman, CEO of Carbonated Games, an LA-based mobile games studio, interacted with the startups in the USA session. Travis, who is also an angel investor, talked about his brand and covered the topic of the emergence of mobile games and their demand in the present and future market.
Digital campaigning and becoming a global brand
Pham Minh Nguyet (Moon Pham), CMO (Chief Marketing Officer) of Propzy, Vietnam’s leading offline-to-online real estate platform, led the SEA market session. Moon Pham has over 18 years of experience in brand marketing with global corporations to large private companies listed in Vietnam. Moon Pham worked with global advertising groups such as J. Walter Thompson, Lowe World Wide, etc., and has won many advertising awards, including the Silver Award “AME Award (Asia Marketing Effectiveness)” throughout Asia for Vietnam’s first digital marketing campaign. Moon Pham presented the importance of brand discovery through various online, offline sources and discussed what type of resource can perform best for startups like search engines, word of mouth, TV ads, etc. She also covered topics like managing brand perception, event marketing campaigns, creating strategic partnerships and KPIs.
The SEA market session had Chloe Eu, CEO of StyleupK, Cyrus Chow, CEO & co-founder oneCharge, Kyung Dong Kyle Kim, co-founder of Wcoding, and Seungwoo Huh, CEO and founder of SD Networks as participants. Winzendy Tedja, founder and CEO of Indonesia-based fashion e-commerce Yuna & Co, joined the startups for the second session for the SEA market. Zendy’s talk for the day revolved around digital campaigning, branding strategies, and about going global for Korean startups.
Day two of the 2021 SGSC Global Bootcamp program ended with an informative session on digital marketing with Shabrina Koeswologito, a marketing strategist with 5+ years of experience growing startups and driving community growth through partnerships, bloggers, influencers, and communities. Shabrina, digital marketing manager with Mindshare, shared incites about qualitative and quantitative measuring strategies for brand awareness and how to utilize various social media channels like Linkedin, Instagram, Twitter, etc., for brand building. She cited some interesting case studies of social media influencers and social network leaders who successfully built brand awareness and attracted many followers.
Established in 2016 by the Seoul Metropolitan Government, the Seoul Global Startup Center is jointly operated by startup accelerator N15 and WeWorkLabs Korea. Based in Yongsan-gu, Seoul, the organization offers various kinds of supports for global startups ranging from office spaces and funding vouchers to mentoring services. Seoul GSC is established to serve as the foreigner-friendly startup hub to ease the challenges foreign entrepreneurs face as they start and run their businesses in Korea.
The SGSC 2021 ‘Global Bootcamp’ sessions are scheduled in two weeks, from June 7th to June 18th. Follow SGSC at https://seoulgsc.com/ about different startup programs. beSuccess Media group, a leading global startup media company in South Korea, designed the accelerator program in partnership with SGSC. KoreaTechDesk will be bringing you details of each session of the 2021 SGSC Global Boot Camp.