The Korean streaming market has grown exponentially in the last 20 years as the interaction between the viewer and steamer has intermingled seamlessly. Korean startup Master.gg has created a platform for viewers and streamers to interact and help streamers grow their channels and earn more money.
New monetization tools for gaming streamers
The company, founded by Charlie Rhee in 2019, has introduced two main monetization tools for gaming streamers – Donation solutions and Fan boards. Donations are part of the streaming experience, where viewers send cash donations to the streamers.
Master.gg is also continuing to develop new donation types like mission donations and face filter donations. Mission donations are where viewers send a dare, or challenge, or a request to the streamer and reward them with cash donation if they successfully complete it. The missions can range from a specific weapon-only challenge or singing a song, fighting against another streamer or donating to a charity. Face Filter donations are where streamers can use filters on their webcam like Snapchat. Viewers can send it as a donation so the streamer has a filter of the viewer’s choice on their face. There are other new donation methods in the development stage like viral moments where an unexpected interaction with fans happens.
The other service is a Fan board where fans/viewers can interact with fellow fans and get updates on the schedule of the games as well as share information. Fan boards is an online community forum like a Reddit for creators. Streamers can create their own Fan boards page where fans can post messages, funny memes or clips and fans can interact with each other as they have a common interest. It also allows fans to discover other creators they did not know. Fan boards share the ad revenue generated on the creator’s page with the creator, making a new revenue channel for them.
Under donations, the user can use a Basic service free of cost and use 10Mb space to upload images and sounds. The Premium service, with a $1 per day subscription, offers many more services such as up to 100MB space, donation data analysis, and access to new donation types, text-to-speech extra and ‘Partner Streamer’ status on Fan boards.
In 6 months of its launch, the platform has got over 900 streamers on board with 40% of them from the USA, 40% from Europe, 15 % from S. Korea and 5 % from other Asian countries.
Overwolf app & Pipeline Projects
Master.gg’s Overwolf app is a software platform that allows users to open other apps as an overlay during gameplay without having to exit the screen. Overwolf app will allow users to earn points by playing games or watching the stream, use points to send missions and user gameplay and viewing behavior data.
The company has several projects in the pipeline such as Project “MICE” with image-Recognition & AR-based donations 4Q19, Project “FAST” with sound-based content donations 1Q20 and Project “VEGAS” with gamified donations 2Q20. The company has already received a funding of $500,000 from angels and is available on social media Twitch, YouTube, Caffeine, Facebook and Mixer which has millions of active user base.