As the global e-commerce landscape continues to shift toward video-first experiences, South Korean startup Mobidoo Co., Ltd., widely recognized by its platform name Sauce, is emerging as a major player in the rapidly expanding live commerce and short-form video commerce market.
The Seoul-based company is reshaping how brands engage customers by offering an integrated ecosystem of tools that merge real-time interactivity, AI-driven content creation, and seamless e-commerce capabilities.
Their flagship platform SauceLive has recorded over 40,000 live broadcasts with cumulative 1.2 billion views.
What Sauce Offers: Live, Clip & Ad Commerce
What sets Sauce apart is its fully integrated live commerce ecosystem that plugs into websites, Android, and iOS apps with simple code. The platform includes:
SauceLive
A stable and innovative live commerce solution that can be directly installed on websites or apps. With robust technology capable of supporting traffic of over 1 million users, and extensive experience in global traffic servers and large-scale broadcast operations, SauceLive provides strong support for customer acquisition and conversion on clients’ own e-commerce sites.
SauceClip
A commerce-specialized short-form solution that connects products to short videos. The tool leverages GPT and LLM technologies to auto-generate highlight clips from livestreams. These clips are instantly shoppable, allowing brands to convert passive views into real-time purchases. With SauceClip, users can embed one-click shopping into videos, track engagement metrics, and optimize campaigns using a built-in analytics dashboard.
SauceAd
A real-time, performance marketing engine tailored for livestreams. By tapping into behavioral and demographic data, SauceAd enables dynamic ad targeting and campaign optimization during live events.
SauceMakers
End-to-end content production services. The division offers services from creative planning to studio-quality 1080p livestream delivery, helping brands create engaging digital experiences without external production overhead.
Funding, Scale, and Strategic Partnerships
Lotte ON, Samsung Electronics, ABC-Mart, and over 200 cumulative clients across South Korea and abroad have chosen Mobidoo’s platforms. The company has delivered measurable success through its solutions. Brands using SauceLive have seen up to 30% higher sales in their debut livestream campaigns, along with a 53% increase in total viewership, all while benefiting from streamlined checkout integrations. Its pricing model—based on view-hours rather than sales commission—adds an extra layer of appeal for budget-conscious marketers and retailers.
Backed by over ₩17 billion KRW in funding, including a ₩6 billion Series B round in 2021 and ₩7 billion in bridge financing in 2023, Mobidoo is well-positioned for expansion. The company earned a spot on Forbes Asia’s 100 to Watch in 2022 and received accolades such as the “Global Live Commerce Solution” at the Korea Leading Company Awards. Sauce is also an AWS Partner Path-accredited platform, capable of scaling to over 1 million concurrent users and 10 million pageviews per hour.
As live commerce continues to evolve into a cornerstone of digital retail, Mobidoo’s Sauce offers a powerful, AI-driven solution that combines immersive storytelling with frictionless shopping.
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