Korean startup Welt Corp. Ltd has introduced the latest wearable, ‘a smart belt’ in the market swept by many gadgets for fitness and health tracking. While most wearables are designed for wrists, ‘Welt’ is what can be worn on the waist just like a normal belt and it also keeps track of your fitness score.

 Innovative wearable for tracking fitness

Welt can track the three main general health indicators: waist size, activity, and food intake. Welt’s pedometer tracks steps taken while the belt also tracks sitting time and calories burnt. The product’s main feature is its waist measurements. When the wearer puts on the belt, inbuilt magnetic sensors detect the exact waist size and can track any changes over time. So if the waist size grows, it can be a warning sign for the wearer.  All the measurements and step logs can be checked using a smartphone app affiliated with Welt. The smart belt has incredible battery life. Welt’s creators say it should last 60 days fully charged though it takes only 2 hours to charge completely.

“Welt takes the health tech industry to an entirely new level with its customized plans for fitness goals,” said Welt CEO and co-founder, Sean Kang, in a statement at CES 2019, USA.

Potential of growth with an increase in demand

Welt was created by the CEO of the startup, Sean Kang, who is also a medical doctor. The startup is a spin-off from Samsung’s C-Lab. The company also ran its crowdfunding programs on kickstarter.com and indiegogo.com to raise funds for the initial launch. Welt has been available in Korea and Japan since 2017 and is now available in the USA. The price range of the belt is from $69 to $260, depending upon the product quality, and classic, casual, premium or limited edition.

According to a Forbes contributor, the market for smart wearable devices will be a $27 billion market by 2022. And with the uniqueness of ‘Welt’ it is likely to be quite in demand. Welt Corp. Ltd’s team will be at the RISE conference in Hong Kong to be held from July 8 to 11 and supported by the Korea Institute of Startups & Entrepreneurship Development (KISED). The RISE Tech Conference attracts many prominent leaders from global companies, major media outlets and influential investors to Hong Kong.