To strengthen its position in the global travel and hospitality sector, Korean travel super app startup Yanolja announced that it acquired Go Global Travel (GGT), a renowned Israeli B2B travel solution company. The acquisition was made through Yanolja Cloud, a subsidiary of Yanolja, the leading global travel and hospitality operator.

GGT, founded in 2000, is a global top-tier B2B travel solution provider. With a focus on distributing over 1 million travel inventories, including hotel and resort rooms, airline tickets, and local vehicle rentals, GGT caters to a vast network of more than 10,000 travel platforms and online/offline travel agencies worldwide. Its extensive inventory is sourced through direct contracts primarily in North America and Europe and room distribution licenses from major hotel chains.

With this acquisition, Yanolja Cloud secures an extensive travel and lodging inventory of over 1 million options across 200 countries, further solidifying Yanolja’s position in the global travel and hospitality industry. Integrating GGT’s global inventory with Yanolja Cloud’s offerings enhances their channeling solution’s competitiveness. This allows travel agencies and platform operators to access diverse travel products without requiring direct inventory sales rights, thereby facilitating the expansion of global partnerships.

Yanolja Cloud also plans to leverage GGT’s 20 overseas branches to strengthen its member companies’ sales network and customer services, such as Easy Technosis and Insoft. Additionally, cross-selling hospitality solutions to GGT’s customer base are expected to drive global sales growth.

Through Yanolja Cloud’s channeling solution, the company plans to provide customers worldwide with direct access to K-Travel inventory developed in-house by Yanolja and Interpark. Kim Jong-yoon, co-CEO of Yanolja Cloud, expressed enthusiasm about the acquisition, stating, “Through this acquisition, Yanolja will build the strongest global network capable of attracting inbound travelers from around the world to Korea. We also aim to establish ourselves as a global hub that promotes K-Travel content worldwide. Our goal is to create a more convenient travel experience for all customers as a leading global company capable of distributing vast travel content.”

Yanolja Cloud, a member company of Yanolja, has witnessed substantial growth since its establishment in 2019. With sales increasing from 1 billion to 100 billion within three years (as of 2022), the company has rapidly expanded its global solution licenses from 39,000 to over 80,000. Leveraging partnerships with prominent international travel operators like Agoda and Amadeus and strategic acquisitions such as Insoft and GGT, Yanolja Cloud is on an upward trajectory in expanding its global business. In April, Yanolja Cloud acquired US hospitality software company Innsoft for $8.3 million to get a foothold in the American market.

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