CLO Virtual Fashion, a Korean digital apparel solution company, has successfully raised 50 billion won (34 million USD) in new investment, with participation from Atium Investment and IMM Investment. This funding marks another milestone for the company as it continues to lead innovation in the global fashion technology market.

Founded in 2009, CLO Virtual Fashion specializes in 3D clothing simulation algorithms, offering cutting-edge solutions for designing, managing, and collaborating on digital apparel. Its flagship products include CLO and Marvelous Designer, leading 3D clothing design software that streamline the creative process for designers. CLO has also expanded its platform offerings with CLO-SET, a solution for managing, sharing, and producing clothing data, and CONNECT, a marketplace for trading and showcasing 3D digital clothing and fashion assets.

CLO Virtual Fashion has gained a dominant position in the global digital fashion industry by enabling 3D digital workflows for top global brands such as Hugo Boss, Nike, Arc’teryx, H&M, Levi’s, Decathlon, and Mango. Beyond fashion, its technology is also utilized in the film and computer graphics (CG) industries. In February, CLO made history as the first Korean company to receive a science and technology award from the American Academy of Sciences, further cementing its technological excellence.

The newly secured funding will allow CLO to enhance its digital ecosystem, connecting all facets of the clothing lifecycle—from ideation and design to production, marketing, and consumption—in a seamless workflow. This holistic approach aims to increase usability for existing users while attracting a broader audience of new customers.

Kim Je-wook, Vice President of Atium Investment, which led this investment, said, “CLO Virtual Fashion is a company with outstanding competitiveness in the global 3D clothing design field, and has grown rapidly while leading the introduction of 3D technology in the fashion industry.” He added, “Based on user-centered, innovative solutions that cover the entire clothing production process from design to production, we expect the company to further solidify its leading position in the global digital fashion market, which has great growth potential.”

CLO Virtual Fashion CEO Bu Jeong-hyeok said, “CLO’s technological prowess as well as the thick trust it has built with its long-time customers has helped it grow into an industry-leading company,” adding, “We expect that this investment will bring CLO one step closer to its vision of becoming ‘the beginning and end of all clothing. ’”

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