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Sun, April 21, 2024

Published Date: October 19, 2020 ,Last modified on June 29th, 2021


AIArtificial IntelligenceFitnessHealthITPersonal Trainingweb developmentWellness

alycehealth is an wellness startup develping an AI-Powered Personal Trainer: weelo

Company Intro Video

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  • AI powered Health and Wellness comapny developing the most efficient and effective home fitness solution.
  • More than $13 billians Global fitness app market (CAGR 21.1%)
  • Own Optimized Motion Analytical Engine by marchine learning with more than 3 million datasets.
  • Workout Recomandation Algorithm by clinical and fitness specialists.
  • Barrier-free design highly UX-focused.
  • One of biggest company in S.Korea: LG U+ uses alycehealth's workout contents.
  • More than 300 workout contents.

Company Overview

alycehealth is developing an Artificial intelligence powered fitness trainer: weelo that could generate powerful and indipendent lifestyle for people like you who need to continue high performances on their job, carrer and loving things. It could personalize workout programs just as they need/want and correct their exercise movements when they’re doing incorrectly to have most efficient and effective workout results for their continuous daily performance. alycehealth is an AI exercise coach based on a machine learning motion tracking system that analyzes a user’s motions and posture in real-time and provides proper corrections and exercises recommendations. Based on the reliable database and coaching expertise in collaboration with top-tier research institutes, alycehealth provides systematic solutions for sure. 

Problem Overview

If you’re having trouble beginning an exercise plan or following through, you’re not alone. Many of us struggle getting out of the sedentary rut, despite our best intentions. You already know there are many great reasons to exercise—from improving energy, mood, sleep, and health to reducing anxiety, stress, and depression. But you're still making excuses for not exercising because you're busy, you're too tired, and exercise is too diffucult and expensive. Payment for a memberhsip, scheduling workout classes, finding a right program for you and concern for infection. There are so many things to worry about to even start it. You rather consider welknown home fitness gadgets which cost a lot and take a lot of space at your house. Then you look for some home fitness videos that may fit for your goals and body status, but you will be exhausted by the fact there are too many contents that you have to look at one by one until you find a workout program related to your needs closer to you than others. What a waste of time and money.

Solution Overview

Clinical research shows that conservative care such as daily exercise results in better long-term outcomes. But, most people do not get the care they need, instead turning to instand fitness or wellness programs that won't fit at all. alycehealth could be the best way to improve their condition safely with lower cost and easier accessibility. Unlike existing solutions for proper therapeutic exercises cost a lot and require additional wearable devices, alycehealth provides real exercise recommendations for each person’s physical needs and offers proper error corrections analyzing user’s motions in real-time through any type of web-cam including camera in smartphone. Based on machine learning motion tracking system of alycehealth users don’t need to have additional devices like wearable tracking sensors.  alycehealth uses advanced AI technology and personalised recommendations to make sure your reach your specific fitness goals for good.

Go-to-Market Strategy and Business Model

  1. B2C
    • Monthly Subscription Model ($16.9/m)
    • Yearly Subscription Model ($160/y)
  2. Bundling
    • Income sharing model (healthcare companies)
    • Collaborating with 23, Me, Inbody, etc. (made $220k revenue)
  3. API
    • API marketplace
    • Targeting On/Off-line fitness/health/wellness company creating own fitness apps/solutions
    • Subscription Model / Pay-as-you-go model
  4. B2G/B2B
    • Payer: Government / Public or private educational insititution / Mid-sized comapny
    • End-user: Citizen / students / employees

Competitive Landscape

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Founders' Bio

Dakyum Kang


• Graduated from Sookmyung Women’s University in Politics & Economics major • Worked for S. Korea National Assembly • Incubated at Draper Univ.(Silicon Valley) • Worked for a voice detecting app service startup as Project Manager • User behavior & Psychology / Strategy

Joseph Hong


• M.A. in Drama-Psychotherapy Major from Kansas State University • Ph.D. Candidate in Psychotherapy • Worked for a productivity app service startup as a Marketing Manager (Biz Dev.) • Worked for a psychotherapy service association as an Executive Director • Worked for a Mobile Banking startup as a Marketing Manager (Biz Dev.)

  • About alycehealth
  • Website : alycehealth.com
  • Location : South Korea
  • Founded year : 2018
  • Company size : 11 people
  • Total funding amount: $100K
  • Markets: Health & WellnessLifestyleSports Technology