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Published Date: June 22, 2021 ,Last modified on June 30th, 2021

BeAptive

appsocial media

BeAptive is a social media app for kids using an educational twist to create future digital citizens

Company Intro Video

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Highlights

  •  Raised 300K of funds from Angel Investor
  •  Signed MOU with SEAMEO (Southeast Asian Ministers of Education Organization) STEM-ED, Thailand Signed MOU with EduPark, Thailand
  • Signed MOU with LUXROBO, Korea
  •  Accepted to Seoul Global Startup Center 5th Batch 2020-2021
  • Accepted to Seoul Startup Hub 2021-2022
  • 2nd Place - SGSC Pitching Challenge Competition
  • Selected to participate in SGSC Demo Day (Top 10)
  • Selected to participate in Podium Star Pitch Competition (Top 5)
  • Featured as a Special Project at the SEAMEO Congress 2021 Opening Ceremony (See YouTube video)
  • Partnership in motion with a school, three after-school academies, and a publishing company in Korea, Thailand, Vietnam, and Malaysia

Company Overview

BeAptive is a revolutionary social media app designed to enable children to discover their digital presence with an educational twist in a safe and secure environment. Through our fun and engaging challenges created by our BeAptive Communities, children can learn through educational play while building a digital portfolio to become responsible digital citizens.

Problem Overview

Solution Overview

Go-to-Market Strategy and Business Model

Competitive Landscape

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Founders' Bio

Rachel Chung

CEO

Rachel is a former aspiring classical pianist who moved from NZ to Korea to start fresh in 2008. While working as the Head of Training Center at one of Korea’s top ESL companies, she found passion in education and wanted to make a change. After graduating with her Masters, she worked at NAVER V LIVE (live-streaming K-pop application for global fans) as the globalization team leader, where she discovered her love for community building and digital platforms. Rachel’s first application, Tickr, a YouTube curation app for children, parents, and teachers. It showed great potential and in the first 3 months, Tickr acquired 83% of downloads from North America and 96% of the downloads originated from the App Store Search, “Safe Social Media for Kids.” The company struggled to find a monetization model and lacked educational content. And, that’s how BeAptive began. Rachel and her co-founders saw real value in Tickr and spent the last 11 months pivoting to develop BeAptive with a mission to provide a real value-add social media designed just for children

Daniel Sorensen

CTO

Daniel is from Denmark and have worked on several Learning Management Platforms during his 11 years of experience as a Software Engineer. Daniel joined Rachel at Tickr and decided to continue with BeAptive as our CTO. Daniel is in charge of all technology in BeAptive and have developed an MVP that has shown huge promise.

Esther Kim

CCO

Esther grew up in America and was always interested in the education industry and early-childhood development. During her time at NAVER V LIVE, she got to work with Rachel, and decided to join Tickr to pursue her interest. As our Chief Content Officer, she is in charge of all content that is created and curated to BeAptive.

Investors

Term Sheet

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  • About BeAptive
  • Website : beaptive.com
  • Location : South Korea
  • Founded year : 01/01/2021
  • Company size : 4 people
  • Total funding amount: $250000
  • Markets: