Published Date: March 10, 2021 ,Last modified on March 22nd, 2021

Himnanda Corp

Funded via Koreatechdesk

Korean startup JuicyBros Super Food Company, known for its healthy salads and detox juices store, is adding its business to the digital world with a new identity, Himnanda Corp. JuicyBros Super Food Company was started in 2014 with manufacturing detox juice, operating juice bars and salad stores. The company has been known for serving nutrition-rich […]

Highlights

Himnanda Corp. has innovated the franchise system making it digital and more affordable for the franchise owners. Himnanda Corp.’s franchise requires much lesser space than the retail outlets. It can be operated in a 10 to 15 pyeong (approx. 33 to 49 sq. m.) space. The store can be easily opened in an office building or residential complex, for its low need for space. The rent for the stores will also be lesser, that is, about 2.6 million won or about $ 2200, than the current commercial store, which is approx. 9 million won or about $7700. The need for the number of human resources also decreases in the digital-based store. Since the orders are based on digital platform demand, the company can analyze data and predict product demand. This can help the company and franchise to reduce inventory loss.

Company Overview

Korean startup JuicyBros Super Food Company, known for its healthy salads and detox juices store, is adding its business to the digital world with a new identity, Himnanda Corp.

JuicyBros Super Food Company was started in 2014 with manufacturing detox juice, operating juice bars and salad stores. The company has been known for serving nutrition-rich salads, cleansing juices and healthy snacks that are easy-to-consume anywhere, anytime. The company opened its juice bars in 2016 and salad cafes in 2017. The startup has opened around 8 retail outlets in malls and office complexes in South Korea. The JuicyBros stores are quite popular and have been earning consistently good revenues since their launch. The company has been running the business through a franchise model.

Now with the launch of Himnanda Corp., the startup has innovated the franchise system making it digital and more affordable for the franchise owners.

Go-to-Market Strategy and Business Model

Himnanda Corp is aiming to open 40 stores by the end of 2020. The company has started 5 stores in the first half of 2019. The startup has planned shop fronts, kiosks, digital pickup zones and a smart order phone application for those looking to order healthy food through Himnanda Corp.’s franchises.

Founders' Bio

Joseph Heo

Investors

  • About Himnanda Corp
  • Website : himnanda.co.kr
  • Location : Seoul, South Korea
  • Founded year : 2019
  • Markets: Food DeliveryHealth & Wellness