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Mon, May 27, 2024

Published Date: June 22, 2021 ,Last modified on June 29th, 2021

K2U inc

StyleupK is an online fashion platform that links korean designer brands to overseas customers.


  • Fashion ecommerce with a keen focus on marketing
  • Grown active users to 20,000 within a year
  • Consistent sales of more than USD15,000/ month
  •  >20 partner k-fashion brands and growing
  • B2C and B2B strategy

Company Overview

StyleupK is an online fashion platform that links korean designer brands to overseas customers. It markets affordable stylish k-fashion to a global audience and allows them to shop for multiple fashion brands effortlessly at the comfort of their homes. At the same time, it helps k-fashion brands in SEO and other marketing efforts to gain brand awareness in the global marketplace and increase their market competitiveness. People can now shop for stylish and trendy k-fashion even if they are not able to travel to Korea personally.

Problem Overview

Overseas visitors to Korea love to shop due to the stylish and affordable clothing available in Korea. However, it is difficult to source for these items at affordable prices when they return to their home countries. The industry is very fragmented and many k-fashion brands find it difficult to compete with overseas brands. That’s where StyleupK comes in to connect the k-fashion brands and overseas buyers.

Solution Overview

StyleupK provides a one-stop solution for affordable k-fashion. Users come to StyleupK to shop and also source for fashion inspiration. At the same time, it takes care of the product management, customer service and also marketing for the fashion brands to make it a seamless entry into the global marketplace. Instead of sourcing different websites for trendy outfits, overseas customers can visit StyleupK and shop for multiple brands at only a one-time shipping fee.

Go-to-Market Strategy and Business Model

  • B2C sales
  • B2B sales
  • Brand Marketing
  • Website advertisement
  • Future AI technology for size and inventory management

Competitive Landscape

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Founders' Bio



-Business degree from Nanyang Technological University -Translation as a foreign language Masters from Hankuk University of Foreign Studies


  • About K2U inc
  • Website : styleupk.com
  • Location : South Korea, Singapore
  • Founded year : 17/01/2020
  • Company size : 6 people
  • Markets: fashionLifestyle