KoreaTechDesk | Korean Startup and Technology News
Published Date: November 13, 2020 ,Last modified on December 2nd, 2020
Letsee, Inc.
3d3d web8wallsARaugmented realitymrvrweb arweb developmentWebarXR
Letsee team provides an Augmented Reality solution based on WebAR technology.
Company Intro Video
Highlights
Significant Clients: Samsung Electronics, Hana Bank, Ottogi Co, Ltd. etc
The only startup company in Asia recognized and recommended by Gartner Analytics;
Registered 8 Patents in South Korea, USA & Europe;
Participating organization in the 5G content flagship project ‘Developing an indoor/outdoor AR content platform using Visual Positioning Service (VPS)’;
Participating organization in the cultural technology R&D project ‘Building an integrated interactive platform that allows big data analysis, creation, and distribution for immersive news delivery’;
Samsung Electronics C-Lab Alumni;
Member of the World Wide Web Consortium (W3C);
Established R&D Center
Company Overview
Letsee team provides a new augmented reality solution based on WebAR technology. Letsee WebAR Platform utilizes web ecosystem, which is an open contents platform where it can utilize limitless contents in a timely manner and allows users to view web AR experiences without the need for a separate app to be installed on their devices. Company partners with major Korean companies and has developed solutions for Samsung Electronics and KEB Bank.
Problem Overview
Pioneers have long-lived market share advantages and are likely to be market leaders in their product categories. WebAR will become mainstream and it will likely be used the most by marketers.
However,
Businesses: AR technology is technically challenging and lack of experts in the area is a big barrier for its implementation for the businesses making it extremely challenging and expensive.
Consumers: Traditionally, to experience AR users have to install a dedicated application but often they delete it after a few uses or don’t even bother to download it at all.
Solution Overview
No need to download new Mobile App: Letsee WebAR SDK freeing smartphone users from having to install numerous apps making Augmented Reality far more accessible for users and more beneficial for business.
No need to hire new talents with AR expertise: Letsee WebAR SDK empowers its users to create and publish AR content without expertise in Augmented Reality.
Unlimited AR Content available on various devices: is ready for immediate release via Letsee WebAR SDK and can be accessed via any web browsers on various devices, perfectly compatible with Web content standards like HTML and WebGL , support 2D Images, 3D Images, animations, video and audio, user interactions.
There are no limitations to the content – anything from the web can be augmented.
Go-to-Market Strategy and Business Model
B2B Business model: To expand distribution channel through strategic partnership with Digital Agency.
Developer Platform: To diversify commercialization channel through developing platform which customer can create/share AR contents.
Competitive pricing model: Usage-based pricing By AR Page View, Simplified pricing structure compared to competitors.
Competitive Landscape
Founders' Bio
Sangchul Ahn, Ph.D
CEO/CTO
• Ph.D. in HCI and Robotics and Applied Engineering, University of Science and Technology
• Master’s in Computer Science, Yonsei University
• Research Fellow, KIST
• Representative of W3C Member Companies
and Organizations
• Head of AR Department, HTML5 Convergence
Technology Forum HTML5
• Korean Ambassador for Geonames
- About Letsee, Inc.
- Website : letsee.io
- Location : South Korea
- Founded year : 2020
- Company size : 15 people
- Total funding amount: $250,000
- Markets: 5GAugmented realityBig data