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Published Date: November 10, 2020 ,Last modified on June 26th, 2021

SG Entertainment

entertainmentFansidolsK-popK-pop contentMarketing

SG Entertainment is a human-focused production agency for idols, performers and creators.

Company Intro Video


  • About SG Entertainment
SG Entertainment has established an all-in-one operating system that integrates entertainment and marketing businesses, and has established a unique production system that combines the European and Korean systems. The company aims to develop its own content to form a global network and market. SG Entertainment is comprised of experts by department, and is composed of team members of various nationalities. We aim to produce a stable income structure by linking entertainment management with content production, goods production, fashion, beauty business with affiliated artists.
  •  Our strengths
We are consistently producing unique content that integrates the East and the West, and intends to become an entertainment company with multiple IPs. In addition, we aim to target not only the domestic market but also the global market by producing unique and new content that spans the East and the West. Recently, we have produced a total of twenty contents and we have successfully secured a global fan base. Moreover, our company’s executives have a global network, aiming to distribute various contents, produce global artists, perform overseas, produce various goods, and continue to target the global market by expanding our branches overseas through a systematic localization strategy. Furthermore, we own our recording and filming studio, which enables us to produce high-quality sound sources and albums with small capital. With our internal infrastructure, we can generate huge profits through investments by continuously producing contents, musics, videos, web dramas and other activities.
  • Achievements
Currently, a total of 20 self-produced contents have been uploaded in our official YouTube channel, and the number of subscribers have reached more than 1,200 in just three month of YouTube launch. The dance video challenge of Jessie’s ‘NUNU NANA’ currently ranks first in the number of views, which recorded more than eleven thousand views. Beside from this, all of the contents were produced by the video production team of SG Entertainment, and the trainees participated in the content planning and production. [embed]https://www.youtube.com/watch?v=R9NoLresBKs[/embed]   In addition, Joseph Kim, SG Entertainment’s Vice president and producer, joined the collaboration with our artist for the collaboration of the song Anne’s One Sided Love, which he produced 16 years ago. The song became a hit again in Korea as a lot of famous singers sang it on tv programs. We could successfully penetrate the popularity through our internal executive. We also got a lot of news article for the collaboration of the original producer and our artist. [embed]https://www.youtube.com/watch?v=QvsrjKFgDOo[/embed]   Currently, our official Instagram account has reached a total of more than 15 thousand followers within 5 months. By continuously posting a lot of creative and refreshing contents, our marketing team will continue to promote our company and artists.

Company Overview

SG Entertainment is a human-focused production agency for idols, performers and creators with a strong focus on creativity and the expression of individual emotions.

Following SG Group’s motto, “a healthy mind in a healthy body for a bright and prosperous future”, SG Entertainment strives to produce engaging content to inspire and enable the younger generations to keep an open mind, develop a positive attitude, and take their lives in their own hands. Our goal is to produce models who embody the best in our human nature.

With SG system, SG Entertainment’s mission is to find, train, and empower performers, creators, models, and thought leaders to define the way forward so that everyone can find their place and envision a harmonious future for all.​

Our origins are a testament to our mission: SG Entertainment was founded by two Frenchmen stemming from humanist backgrounds. CEO Joon-Hae Spielmann in particular, who grew up in a highly creative, passionate and artistic family, has more than 20 years of experience in the music and entertainment industries.

At the crossroads of Korean and Western cultures, SG Entertainment aims to bring the best of both worlds to lay the foundations for a serene and exciting tomorrow.

Problem Overview

The Kpop industry is gaining its influence all over the world, however, in order to sustain global growth, the disadvantage of the domestic entertainment market is that many artists lose their identity due to repetitive training system and are emotionally unstable, making it difficult to sustain their future. Furthermore, although the number of Korean entertainment companies is increasing, the barriers to enter the global market is very high since large agencies are already dominating the market.

Solution Overview

In order to solve the problem of Korean entertainment companies and the competitive structure of the market, we developed a unique SG system that pursues creativity and a healthy body and mind, integrating French and Korean cultures for the first time. We aim to create a healthy and sustainable entertainment industry by consoling the public through various unique contents, where artists engage and tell stories and message they want to convey to the public. In SG Entertainment, we appropriately integrated the European system that focuses on creativity and inner beauty, and the Korean system that focuses on external beauty to lead the K-pop trend with new and attractive content that has never been created before. Since we have procured global fanbase through uploading various contents, it is easier to penetrate the global market and gain mass income. Moreover, through our international and professional Departments, we already established the necessary infrastructures in order to efficiently advertise and connect to the global market. Through this, we aim to make Korea the center of culture by successfully combining the Kpop and France creativity.

Go-to-Market Strategy and Business Model

SG Entertainment holds the capability to cover the overall value chain of music industry, starting from creation, production, publishing, and distribution of various Kpop contents. Currently, we are creating various video and music contents with our artists, distributing through YouTube channel in order to induce international fandom. We have created a total of 20 productions with our internal infrastructure, with low cost yet high quality contents. Moreover, we have our own studio for production of contents and recording of music, which makes us more cost-efficient and productive. By producing contents, musics, videos, and web drama series, we are aiming to create revenue through our own IP.   Our major goal is to expand our contents all over the world, that is why we are planning to establish our SG network in Europe, US, Latin America, and more in the future. As the plan indicates, we have currently recruited our girl group trainees and we are looking forward to debut them next year on 2021. We will also be recruiting our first boy group trainees and debut our solo artist. 2021 will be the start of the distribution of licensing activities and concerts of our company. On 2022, our first boy group and another solo artist will be debuting, with the introduction of character and game IP licensing activities in order to create mass revenue. We will be continuously debuting our second girl and boy group in order to raise our profit and increase our brand identity.

Competitive Landscape

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Founders' Bio

Joonhae Spielmann


-Concert & Performance Sound Director for David Guetta, Gad Elmaleh, Daft Punk, LMFAO, Black Eyed Peas, etc. -Festival Sound Director for Foire Aux Vins De Comar, Festival de Bourges, etc. -Sound Director for channel ARTE -Chief of Label Department -Co-founder of SG Entertainment -In charge of International strategy -In charge of A&R, Artists Development -20 years of experience in French and European Entertainment & Music Industry

Thomas Sommer


-ESSEC France, Business Management major -Chief of Marketing & PR Department at Applift (German Mobile AdTech) -Chief of Customer at MagicSolver -8 years of experience working for startup companies -Co-founder of SG Entertainment -Chief of PR and Finance

  • About SG Entertainment
  • Website : sg-ent.com
  • Location : South Korea
  • Founded year : 2019
  • Company size : 18 people
  • Total funding amount: $600,000
  • Markets: BeautyEntertainmentfashion