Gen Z and Millennial data platform UwUFUFU is trending across multiple platforms these days. You may have seen one of their filters being used by Giannis Antentekoumpo on Tik Tok, or top Twitch channel RDC playing some of their quizzes on their streams and on Youtube. This organic use has helped it attain a milestone of 1.1 million monthly active users (MAU), +568% year-to-date and over 2.7 million quizzes played a month.
The interactive quiz platform attributes its success to their community of quiz creators and distributors. The users are generating all the content and sharing them with their friends on social media and in communities in Discord and Reddit, organically.
Word of mouth has also gotten top Twitch streamers like xQc to play the quizzes regularly; his UwUFUFU streams are becoming some of his most watched content. Recently xQc made headlines playing a quiz with his father and it boosted his views, followers and chat engagement. Other Twitch streamers have taken notice and have started to play the quizzes on stream as well. Their hundreds of Tik Tok AR effect filters have amassed over 550 million views in just the past few months making them a top 1% global effect creator.
UwUFUFU offers several quiz types, with the Ideal Type World Cup being the most popular. Known as bracket tournaments in the US, users create quizzes based on any topic, from favorite movie, hip hop song from the 90s, or videogame of all time. Players can then play the bracket style elimination tournament until one choice remains as the champion.
They also feature other quiz types such as Balance Game, MBTI personality quiz and Music Game.
To their users, it is a source of entertainment where they can enjoy content with people that share the same interests. But through all this user led activity, they have amassed over 1 billion preference data points. According to Co-founder and CEO, Charlie Rhee, this addresses a major pain point in the market: User data is becoming increasingly difficult to collect as we enter a cookieless world.
“UwUFUFU data is collected anonymously, as we focus on preferences and associations of the cohorts. Demographic based segments are far too broad to be used effectively for targeted advertising, and to provide personalized content and services.” Rhee explained.
Rhee added, “As UwUFUFU quizzes cover a wide range of topics and categories, in the age of personalized content, our psychographic correlation data that can power personalized consumer recommendations and insights to market researchers, marketers, journalists, financial analysts, studios and platforms.”
Co-founded by Hong Kwon Ahn and Charlie Rhee, UwUFUFU has uniquely positioned itself in the Data as a service sector. Rhee added “Our bounce rate, average session times, and pages per session are much stronger and stickier than other consumer services that rely on ad publishing as their main business model, but we did not want to just adopt this 1 dimensional business model. The value of the data has helped us become approved as data providers on AWS data exchange and Snowflake as we prepare to package our data for sale.”
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