URIKIRI, a pioneering Korean startup, is on a mission to revolutionize the experience of overseas Koreans living in Europe. URIKIRI aims to create a safer, more connected, and more convenient life for Korean residents abroad with a comprehensive platform that addresses language learning, community building, and second-hand trading.
Living as a Korean citizen in Europe can be a thrilling experience, whether as an exchange student, on a working holiday, or as an expatriate. However, it can also come with unique challenges, including language barriers, cultural differences, and difficulties accessing Korean services and communities. URIKIRI understands these challenges and is committed to making the overseas Korean experience more comfortable and secure.
Connecting Europe and Korea
URIKIRI‘s journey began by recognizing the need to bridge the gap between Europe and Korea. While the Korean Wave, fueled by K-pop and Korean culture, has captivated audiences worldwide, overseas Koreans often find it challenging to access the same benefits and services as those living in Korea.
URIKIRI set out to change that by creating a multifaceted platform. Urikiri’s innovative platform encompasses get information, community building, and second-hand trading services. To make life as a Korean resident in Europe more enjoyable, the company introduced a second-hand trading platform that brings the Korean community together.
URIKIRI makes second-hand transactions in Europe as straightforward as they are in Korea. Users can initiate transactions with ease by setting preferences like distance, allowing them to discover nearby items available for purchase. What’s more, users can find items imported from Korea or in excellent condition at reasonable prices.
URIKIRI‘s platform simplifies second-hand trading through a three-step process within a single app. Users can effortlessly buy and sell items, even in familiar places, thanks to the platform’s region-based community and specialized categories. This ensures that overseas students and those planning to live in Europe can access customized information and connect with their local Korean community.
A Vision for the Future
URIKIRI is not content with just addressing the immediate needs of overseas Koreans. The company has ambitious plans for expansion and diversification. Currently focusing on key European markets like Germany and Austria, URIKIRI plans to expand its reach to neighboring countries. The ultimate goal is to connect with a market of 740 million people across Europe.
URIKIRI aims to modernize the way overseas Koreans connect with their communities. Many existing platforms rely on outdated technology and do not effectively serve the diverse needs of the community members. Language barriers, varying holiday systems, and inadequate customer information have been persistent challenges.
URIKIRI‘s strength lies not only in its innovative platform but also in its team. The company’s founder, with a background in marketing, was inspired during a visit to Austria. There, they witnessed the challenges faced by overseas Koreans and recognized the pressing need for solutions. URIKIRI‘s team members residing in Germany bring a deep understanding of local dynamics and cultural nuances, positioning them perfectly to serve overseas Koreans.
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