Korean startup Jongdal Lab wants to digitize fashion material sourcing with Buja Market

Digitization is taking over the business world as more industries and sectors find digital routes to trade. Korean startup Jongdal Lab is attempting to digitize the fashion trade cluster through an AI-based sourcing service. Jongdal Lab has developed ‘Buja Market,’ an online service that makes sourcing fashion subsidiary materials and fabrics easier and quicker.

AI-based technology to help source materials

Currently, most fashion brands, stores, and manufacturers source the materials, including buttons, zippers, strings, and cotton, through offline route. Retail agencies, shops, suppliers, and markets like the Dongdaemun market sell the source material. Jongdal Lab wants to bring all of it on a single platform through Buja Market.

The startup aims to help lower the dependency on the offline market for sourcing materials. With its app, businesses can source fabric without going through the retail stage. The startup says that its B2B transactions on Buja Market lower 30% cost and saves 90% time for businesses.

Buja Market is developed using AI image search technology, which shortens the database registration process and searches/recommends items with just a picture. Customers can search for more than 900,000 items on the application ‘Buja Market.’ Buja Market offers seven types of services like free-sample, custom-made, bulk quotation, quote print, collection, image search and channel talk.

The startup’s main clientele are designer brands, sewing factories and clothes production companies. Buja Market has more than 1000 customers and 60 partners in Korea and has crossed over 10 million transactions since its launch in 2020. The company is also exploring the B2C section for the service.

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