IGA Works, a Korean unicorn company in the data sector, is expanding its global influence to Thailand following Vietnam. IGA Works, a big data platform company, has signed a solution supply contract and strategic partnership with Thailand’s leading digital advertising company YDM Thailand.
The agreement was done on March 1 at the site of ‘MARKETING TECHNOLOGY & INNOVATION EXPO 2023′‘ attended by key officials from both companies, including IGA Works CEO Ma Kook-seong and YDM Thailand CEO Tanapon Subsomboon. The ‘2023 Marketing Technology Innovation Expo” is a business innovation technology conference in Thailand, held in Bangkok. About 50 global IT companies, including Amazon Web Services (AWS), and more than 2,000 industry practitioners attended the event, and exclusive lecture sessions by experts in each field were conducted.
At this expo, IGA Works and YDM Thailand introduced the Customer Data Platform (CDP) ”Dfinery” to Thai companies. Dfinery has successfully secured Thailand’sThailand’s largest beauty select shop, EVEANDBOY, as a customer, and major local companies such as microfinance companies have announced that they are finalizing the introduction of Dfinery.
YDM Thailand, which signed a contract with IGA Works, is a digital advertising company established in 2011. It conducts digital campaigns and online marketing for over 800 companies, including L’OrealL’Oreal Thailand, Pepsi, Nestle, and Unilever. It has excellent digital marketing capabilities and local experts and has expanded its influence in the Thai digital advertising market to search advertising, display advertising, and online marketing consulting.
Tanapon Subsomboon, CEO of YDM Thailand, said, “I am very excited to be able to cooperate with IGA Works, which has secured proven data solution capabilities in the process of seeking a new growth engine that goes beyond the capabilities of existing advertising agencies. Based on close cooperation, we will significantly expand the data-driven marketing ecosystem in the Asia-Pacific region.”
Ma Gook-seong, CEO of IGA Works, said, “We will speed up our entry into the global market, which we are pursuing after the COVID-19, to expand our sales channels and strengthen our growth momentum.”
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