Day 1 Company, a Korean startup specializing in adult education content, attracted a new investment of 35 billion won ($28 million).
This is a follow-up investment following the 11.2 billion won ($9 million) Series C round held in December 2021. Hanwha Life Insurance, Signite Partners, Mirae Asset Securities, PS Tech, etc., participated. With this, Day 1 Company’s accumulated investment attraction amount is 65 billion won ($52 million).
Launched in 2014, Day 1 Company specializes in education for adults. It operates a variety of adult education services such as online job training, B2B corporate training, foreign language training, expert know-how training, and job-specific training. Since its establishment, it has grown by double digits every year and recorded 99.4 billion won ($79 million) in payments in 2021.
Promoting lifelong education
In particular, along with the adult education craze due to COVID-19 last year, Day 1 Company’s in-house independent company (CIC) system settled down, contributing to the company’s growth. In August of last year, Day 1 Company changed its name and promoted four existing business units to in-house independent companies (CICs).
Each CIC has independent authority over business strategy establishment, recruitment, compensation, etc., and operates its business area as a separate company. Fast Campus CIC’s B2B education recorded 13 billion won ($10.4 million) in sales, a threefold increase compared to the previous year, and Lemonade CIC, in charge of foreign language education, renewed the adult foreign language study guide ‘Light Study Paper’ and launched new services such as ‘Newspresso’ and ‘Wannars Pick.’ It has secured 380,000 cumulative members.
Coloso CIC’s expert know-how education platform ‘Colosso’ recorded 24 billion won ($19 million) in sales last year and entered the Japanese and American markets. ‘Snowball CIC,’ in charge of job-specific education, conducted training for developers of Neckarakuba (Naver, Kakao, Line, Coupang, Baemin), and many students joined the company.
In 2022, Day 1 Company plans to discover various fields that require adult education and lead the growth of the adult education market. In addition, we will actively target the overseas B2B market and challenge to achieve the No. 1 share in corporate education.
Day 1 Company CEO Kang-min Lee said, “As the school-age population decreases and interest in lifelong education increases, the adult education market is getting more attention than ever before. Through this decision, we will become a company that takes the lead in creating adult education trends in various areas, from B2C to B2B, from Korea to the global market.”
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