Steve Cervantes

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Professor Steve Cervantes is an associate professor in the Department of International Trade at Konkuk University. Prior to joining Konkuk University in September 2005, he held many media and think-tank positions throughout Asia. For the last few years, Professor Cervantes has been highly active in the Korean media where he has written on diverse startup fields such as: Education in the 4th Industrial Revolution, Commercialization of Korean Universities, The Creative Economy etc.

The rise and fall of South Korea’s one of the first unicorn startups – Yello Mobile

by Steve Cervantes

May 7, 2020

In August 2012, the Seoul-based entrepreneur Lee Sang-hyuk launched Yello Mobile, which was set to become the South Korean ecosystem’s...

Steve Cervantes

The rise and fall of South Korea’s one of the first unicorn startups – Yello Mobile

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