The virtual world is full of entertaining content and characters for gamers and creators. There are many crypto games and several 2D assets traded through out the digital space. In this space, Vrex Lab Ltd, a promising start-up from the Republic of Korea, has developed a unique asset – Dyverse – a Ethereum network based crypto game service built upon Augmented Reality and Virtual Reality with 3D characters for users to enjoy.

Buy, Sell, Breed a 3D character

The Dyverse is an exclusive game service that transfers the ERC-721 tokens into mobile AR applications as 3D characters. In games like CryptoKitties, the 2D assets traded are not actually linked to any real world usage. But the 3D characters of Dyverse can be plugged with user’s existing AR applications to create memes, send messages, or play games. The game service allows the user to even get a 3D print to have a physical toy version.

“Dyverse” an ERC-721 based crypto game service can be

enjoyed and played with many AR crypto characters.

The Dyverse is a great development for gamers and creators, who can broadcast the 3D personas on Twitch/You Tube. The content, which is non-Livestream can be posted on any social media platform like Instagram or Facebook. And if the creator of character wants to disengage they can sell it in the Dyverse marketplace. The user can also sell a clone or a spin off to fans as a merchandise. It certainly can be fun for gamers as Dyverse allows the buying, selling and breeding of the one-of-a kind characters.

 Creating Content with Context

The developer of Dyverse, Vrex Lab Ltd, is a reputed VR/AR start-up focusing on mobile VR/AR products. The company has an international team with experts in VR/AR from 7 countries. Vrex Lab Ltd, has received funding from top global Venture Capitalists with expertise in gaming, AR/VR and blockchain like the China accelerator(China), SOSV(US), Colopl Next(Japan), Bluepoint Partners(Republic of Korea).

The company’s business model for the Dyverse is commission based, where each transaction of virtual personas on the Dyverse marketplace takes a 3.75% commission. These transactions include creator-to-user sales and user-to-user. From the sales point of view for all virtual personas co-created or independently created by Vrex Lab Ltd, the sale price counts as revenue, subject to sharing at times depending on the terms and conditions of the creation.

Vrex Lab Ltd aims to combine content with context,

while creating diverse assets.

In 2018, with the release of the Dyverse marketplace beta the start-up intends to develop partnership with IP owners and influencers and publish original content. The company will also release the Livestream app with Dyverse characters and animojis.  By 2019, the start-up shall partner with talent management companies, eSports companies, MCNs and more to produce pipeline of partially or fully virtual influencers. The company will also integrate Livestream app with all major streaming platforms. The Dyverse asset’s digital merchandise shall also be set out to roll in 2019.

The AR industry is believed to be worth US$90 billion by 2020, according to Digi-Capital, an investment banking and consulting firm. This sure looks a promising future for Vrex Lab Ltd, with their innovative approach to develop AR/VR assets, which are entertaining and profitable at the same time.

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