Korean food-tech startup GoPizza, popular as a one-person pizza brand, announced that it opened its first store in Indonesia, CGV Grand Indonesia, following India, Singapore, and Hong Kong.
GoPizza targets the growing MZ generation of Indonesia, who values new experiences and is enthusiastic about the Korean Wave. Indonesia is a significant emerging market in Southeast Asia, with the world’s fourth-largest economic population.
GoPizza, located in major CGV branches in Korea, is pioneering a new market along with CGV’s overseas expansion. GoPizza’s entry into Indonesia was made in connection with Korea’s largest multiplex CGV. Indonesia is the first overseas market the two companies are targeting together.
Grand Indonesia Mall, where ‘CGV Grand Indonesia Store’ is located, is a large mall in the center of Jakarta and one of Forbes magazine’s ‘Top 5 Malls in Indonesia’.
The main menus of ‘CGV Grand Indonesia’ are ‘Classic Cheese Pizza’ and ‘Beef Pepperoni Pizza,’ which are classic GoPizza, and ‘Spicy K-Chicken Pizza’ with Korean chicken concept using fire sauce. Based on the popular menu, it plans to capture locals’ tastes through a localization strategy.
Starting with the first store in Indonesia, GoPizza plans to open two additional CGV stores later and a standalone store in Jakarta. Lim Jae-won, CEO of GoPizza, said, “In Indonesia, 40% of the total population is from the MZ generation, who value new experiences and, above all, have the greatest influence of the Korean Wave. As a representative of GoPizza, we will create a new culture in Indonesia with CGV.”
GoPizza launched in India in 2019 and entered Singapore and Hong Kong in 2020, and is loved as a representative of K-food through localization strategies. After 5 years of founding, it has entered 5 countries and is currently operating 30 overseas stores. As the proportion of overseas sales has exceeded 40% of total sales, it plans to target overseas markets in the future aggressively.