TPS Engage, the European startup that works as the largest cross-border contextual Digital Out of Home marketplace, announced its collaboration with Korean company SpaceAdd, a leading DOOH media network for premium locations in South Korea. TPS Engage is alumni of the K-Startup Grand Challenge program 2019, South Korea’s largest outreach program for global startups.
Through the partnership, the two companies will work together to provide advertisers with global access and dynamic planning capabilities. SpaceAdd’s available inventory can be easily purchased from the TPS Engage platform allowing clients to plan & run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, and many more. In addition, global and local advertisers will be able to book micro-campaigns of as little as 1 hour and efficiently react to the ever-changing context in real-time.
“At SpaceAdd, we’ve been able to secure such competitive and unique locations by always providing space owners with additional value through Digital Signage screens. Enhancing this value with a global technology platform like TPS Engage is providing was the next natural step,” said Chang Keun Oh, SpaceAdd CEO.
“The DOOH market in Asia, and specifically Korea, is one of a kind. SpaceAdd manages to combine a unique appetite for expansion by constantly growing its number of screens in key locations with an understanding of technology and the media industry. We’re thrilled to be collaborating and making DOOH better together,” said Bogdan Savonea, TPS Engage CEO.
SpaceAdd screens will soon be available in the TPS Engage platform, and registered advertisers will be notified of the update once it is life. SpaceAdd operates almost 10.000 digital screens in niche indoor locations such as premium gyms, golf clubs, kids cafes, beauty centers, libraries, car service centers, restaurants, bars, and clubs in South Korea, reaching a monthly audience of over 8.000.000 people.
TPS Engage was launched in January 2018 in Europe as a marketplace for OOH advertising. It is an alumnus of Techstars Dubai 2018. The company has offices in NewYork, Dubai, Seoul, and Bucharest.