Fandom business builder Bemyfriends ties up with United Talent Agency for expansion to the US market

Bemyfriends, a Korea-based global fandom business company, wants K-Pop fans to enjoy more of it. The international fandom business is entering American shores with its fandom business model.

Bemyfriends believes their model b.stage can be applied in various industries worldwide and accelerate the market’s expansion. B.stage is a global fandom platform builder launched in April 2022.

B.stage, which can currently be operated in five languages, provides global e-commerce functions directly related to monetization, such as overseas payments and delivery. Now, fans from about 170 countries are communicating with creators and brands on b.stage, and global usability is continuously expanding.

With the start of 2023, bemyfriends has set up a business vision and strategy to target the global market, centering on the United States. In January, the company entered into a strategic partnership with UTA (United Talent Agency), a leading US talent agency. UTA is home to world-renowned artists such as Benedict Cumberbatch and James McAvoy. It provides strategic consulting for general corporate brands such as Coca-Cola and Delta and entertainment.

Recently, it has expanded its business areas, such as Ethereum-based non-fungible tokens (NFT) and intellectual property (IP) industries. The global business will be led by Seo Woo-Seok, co-CEO of bemyfriends, who has already been recognized for his global fandom business success experience and competence through the Weverse launch.

Based on the rich experience and know-how of successfully developing the fandom business, bemyfriends will actively form a network with UTA’s clients covering a wide range of categories from the entertainment field to Web 3.0. In addition, it plans to serve as a bridgehead to strengthen the thriving global fandom community of domestic owners (customers and service users), such as IP content such as K-pop, dramas and movies, and companies and brands.

Max Michael, Head of UTA Asia Business Development, said, “I am very happy to work with bemyfriends, which is building a global fandom business myth. We will do our best so that various global brands can carry out successful fandom business with bemyfriends.”

“Bemyfriends, born targeting the global market, has expanded the influence of K-Pop and K-Contents fandom over the past year, proving the scalability of the fandom business,” said Seo Woo-seok, co-CEO of bemyfriends. He added, “Bemyfriends believes that ‘fandom exists everywhere, and fandom has no borders.’ based on global partnerships such as UTA, we will inform the world of the successful experience of bemyfriends fandom business and lead the creator economy industry.”

Meanwhile, b.stage is currently being used in various fields such as e-sports, content, OTT, broadcasting, and creators, in addition to K-Pop artists. In the future, bemyfriends plans to support the global fandom business in various ways, such as fandom consulting and IP business, along with new features and service updates of b.stage.

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