AI in Education: Korean Startup RiiiD’s creative disruption with ‘SANTA’ TOIEC learning tool 

Artificial Intelligence(AI) is becoming an integral part of every critical sector that affects our daily lives. The field of Education is where it is now bringing in enormous innovation and making learning better, more accessible. E-learning, virtual assistance, cloud technology, etc. are increasing in demand.

Korean EduTech RiiiD, with its personalized AI-based e-learning platform, is leading the market for English learning. The startup’s application SANTA TOEIC (Test of English for International Communication), gives customized solutions for boosting TOEIC scores based on a user’s learning behavior.

With the AI-based learning market expected to grow to $6 billion in size by 2024, the future of RiiiD is sure set to be a grand success.

AI-powered Personalised Learning for Users 

RiiiD’s platform SANTA TOEIC is an innovative AI-powered TOEIC learning solution that provides users with a personalized shortest learning path. The deep learning algorithm developed by Riiid’s AI research team, analyses each user’s ability in real-time to offer the most optimal—time-saving and cost-efficient—custom learning curriculum.

The service provides a diagnostic test which assesses a user within 5 to 10 questions and offers an estimated score. A customized learning path for the fastest score raise is then constructed for the analyzed user, and each question is recommended in order of its efficiency. The user is analyzed in real-time while studying with SANTA TOEIC, and the lectures are offered every time a weak point is detected.

According to the firm’s recent data, Santa TOEIC users achieved increase of about 130 points in average after studying 20 hours with the solution, which demonstrates much higher learning effectivity and efficiency than studying with human tutors.

“We hope to reshape the education market to base it on technology, and not just trendy gimmicks CEO of RiiiD Young jun Jang.

Revolutionizing Education with AI & Funding History

SANTA TOEIC is provided via mobile apps and web-based platforms. The mobile-based application ‘Santa TOIEC’ is growing at a faster rate. The popularity of the platform can be gauged by the number of subscribers it got within six months of its launch n June 2017, which is over 250,000. The cumulative number of users of SANTA TOEIC is now over 1.1 million. The main products offered at present by RiiiD are SANTA TOIEC, SANTA SAT, and SANTA TOIEC for Japan.

In 2019, RiiiD secured $18 million through its Series C funding round, which was led by Premier Partners, Alpenroute Asset Management, DSC Investment, IMM Investment, Korea Growth Investment Corporation, and D Ventures Private Investment Fund. In April 2018, the startup had $10.77 million in its Series B round of funding. Venture Capitalists, including Korea Investment Partners, Company K Partners, Partners Investment, Huayi Investment, ES Investor, and NP Equity Partners, have invested in the education startup. In 2016, the firm had received funds worth 2 billion won or $1.7 million in Series A funding from investors, including DSC Investment and DS Asset. So far, Riiid has secured $15 million in funding in total.

The company has registered 41 patents and patent applications on its machine learning algorithm and other technologies in both Korea and overseas. The startup wants to accelerate its business expansion to more diverse areas. Riiid expects to launch its SAT service in the US as well.

Acquires new patent for score prediction 

On April 17, 2020, RiiiD announced that it had acquired a patent for enhanced learning algorithms and framework technologies. The edtech company’s technology recommends optimal problems to improve learner’s score prediction accuracy.

The latest patent involves a dedicated “expert model” operation method that generates a score prediction model using big data and artificial intelligence. The software collects large amounts of learner problem-solving data to train the model efficiently. It then recommends a diagnostic test problem based on the existing score prediction model.

The expert model performs all functions such as problem-solving, data analysis, diagnostic examination, problem selection, and recommendation. It aims to improve the accuracy of the score prediction model learning and to advance itself. With the patent acquisition, Riiid has now secured AI technology capable of predicting and diagnosing high-accuracy scores with minimal multiple-choice questions in environments that require a variety of learning and condition diagnosis.

AI to help Education system in the USA with RiiiD Labs

In the times when the coronavirus is wreaking havoc in the USA and the looming economic crisis scenario, educators and institutions are looking towards innovation in technology to help bring in change. Recently, RiiiD’s global arm RiiiD Labs entered America with its AI-Driven tutoring solution. Riiid Labs  aims to partner with leaders in education in USA to re-imagine the old ways to approach learners.

“We are preparing AI-driven platforms for education companies, school districts, and national governments in the US, South America, the Middle East, and Asia,” said Riiid CEO YJ Jang. “I’m thrilled to launch Riiid Labs in the US at this appropriate time and confident to see the strength and capability of our US leadership team. We look forward to establishing a significant global footprint and bringing disruptive changes to the global education market.”

Riiid is to offer its AI-driven education app content to US-based education service provider Kaplan. This announcement by Riiid comes as part of its global expansion plan after raising a Series D investment of $41.8 million in July 2020. Kaplan is an American education company with leading diversified education resources for students, businesses, and university partners for various services like higher and professional education, test preparation, online learning and assessments, international student recruitment and university pathways, and language training.

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bridge2English
bridge2English
5 months ago

Riiid Labs holds 41 patents and patent applications on its machine learning algorithm and not a single patent on new ESL methods. The startup’s application SANTA TOEIC is an example of applying AI to an obsolete technology of conscious learning. Without changing the learning technology, SANTA TOEIC couldn’t resolve the appalling forgetting curve, cross-translation, and inability to think in English.

Customized solutions for boosting TOEIC scores based on a user’s learning behavior are not a guarantee that the learners would be able to think in English and speak automatically as native speakers do.

“The user is analyzed in real-time while studying with SANTA TOEIC, and the lectures are offered every time a weak point is detected.”

Offering lectures is inefficient because according to the Learning Pyramid retention rate of any lecture is only 5%. To achieve an efficient acquisition of English skills, learners need to move from conscious learning and lecturing to subconscious training that ensures a 95% success rate for adult learners.

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