K-Pop music or Korean Pop music is revolutionizing the world of music with its tunes. K-Pop bands are getting a global fan following – what with the famous BTS group getting international music awards and K-Pop bands like Blackpink, Red Velvet, etc., creating sensational stuff.
2020 saw many outstanding K-pop performances and K-pop stars shine, from Sughoon figure skating in the Enphypen’s MAMA appearance to the break out of the Stray Kids with their God’s menu music video. With K-pop gaining massive traction in the global music scene, 2021 also promises to be a rocking time for K-pop fans. So if you are a keen K-Pop music follower, want to connect with your favourite stars, buy some K-Pop goodies, then Korean startups are here to help.
Koreatechdesk.com lists some K-pop entertainment startups promoting the K-pop music culture to its global fans and allowing them to explore more about K-Pop.
Infludeo is a fan membership program that connects K-Pop artists to their fans by providing a wide range of exclusive content and real-time translation to their global fans. Through the platform’s weekly video service, K-pop artists can share daily or weekly aspects of their global fans’ lives in a 30-180 second video. Infludeo also offers an OnlyU service for fans who want a deeper interaction with their favorite star. The service includes fans getting a personalized letter and even photos from the star.
🎥Yoon’s Weekly Video has arrived!
“Wanna play a game with me?”
“나랑 같이 이구동성 게임할래?”
— Infludeo_Official (@infludeo) January 15, 2021
Pickit is the world’s first-ever K-Pop digital collectibles marketplace platform by Korean startup Original Innovation Group Co. Ltd. especially created for the K-Pop fans worldwide. Through the platform, local and international K-pop fans can enjoy meaningful content and have fun collecting digital collectibles of the favorite K-pop stars with plans to expand to other content fields.
The startup is currently servicing its PICKIT application on iOS and Android to enable K-pop stars to reach their global fans. You can download it from here: iOS and Android.
Makestar is an entertainment startup that gives K-pop fans a chance to become producers of their favorite K-pop stars. The company connects global fans and Korean Wave stars by offering personalized communication with the star and participating in the content creation process.
The Makestar platform allows fans to become their K-pop star’s producer through their crowd-funding services where fans from 202 countries can fund their stars project. The startup also produces and distributes other cultural content such as movies, concerts, music, and dramas in collaboration with over 100 K-pop agencies. It has worked with various K-pop stars, including 24K, Astro, Crayon Pop, and Kim Joon-Su (JYJ).
4. SG Entertainment
SG Entertainment is a human-focused production agency that finds, trains, and empowers K-pop performers, idols, and stars to focus on the expression of individual emotion and creativity. The startup believes that through understanding the western creative mindset and other factors that influence the success of stars in the western markets, it can replicate the same success in the K-pop industry. It offers a comprehensive training program for K-pop artists that help the artist communicate to their fans and foster relationships that lead to long-term success and profitability.
The startup embraced the shortfalls of the COVID-19 pandemic through advertising its incubating idols to domestic and international fans through ontech concerts, organizing fan meets. These idols are set to make their debut in the second half of this year, with licensing, merchandising, and album sale activities already underway
5. Top Media Entertainment
Top Media Entertainment is a media outlet that manages artists, plans and produces content, and markets their content to their global fans. The startup has a massive online following with more than 580000 YouTube subscribers, 143000 Twitter followers, and 78000 Facebook followers. Its TEEN TOP 10 live concerts held on their Teen Top Youtube channel got over 700000 subscribers, with some videos on the channel getting as much as 2.5 million views in a day. In 2021, Top Media plans to continue promoting their biggest stars TEEN TOP, UP10TION, and Andy to global fans through online concerts and fan meets.
- Korean startup SG Entertainment COO Thomas Summer on his plan to market K-Pop globally & train future artists
- Korean startup founder Julie Choi shares details about creating Pickit – the world’s first K-Pop digital collectible marketplace
- Korean startup Infludeo CEO Tony Park wants to cater to global K-Pop fans with exclusive content
- SG Entertainment: An entertainment company that amalgamates the best of East &West and academies & advertising