While the progressive Korean startup ecosystem has been impressing investors, VC firms worldwide, another Korean ‘Start-up’ is grabbing the attention of K-drama’s global fans. Streaming on Netflix – ‘Start-up’ is about ambition, struggle, drama, and romance. Originally aired on tvN ‘Start-up’ tells the story of a motivated woman dreaming of being a successful entrepreneur and how her life gets entangles in family drama and a love triangle.
Triangle of Ambition, Love & family
The series has an appealing star cast with Bae Suzy playing the lead role of Seo Dal-mi, a young aspiring entrepreneur who wants to be the next ‘Steve Jobs.’ Seo Dal-mi is working towards becoming a successful Korean startup founder; she finds out about her estranged sister and falls for a ‘mistaken identity’ lover. The series captures viewers’ imaginations as Seo Dal-mi goes works through business, life, and love.
Real and reel-life
The show reveals the Korean life and aspirations of startup founders. Seo Dal-mi dreams of becoming a successful CEO as she works at a utopian tech incubator Sandbox. Seo encounters investors, business partners amidst confusion over love, and family drama. Start-up showcases the life in Seoul through its amazingly shot scenes and introduces the K-Pop beats of Red Velvet as the drama of Seo’s life unfolds.
Like Seo, the Korean startup ecosystem is full of aspiring and motivated young people from humble backgrounds, dreaming of becoming successful CEOs. The show dramatizes the Seo’s business journey, but one can witness a real-life Korean startup founder’s trials and tribulations. Korean entrepreneurs, who develop world-class tech innovation that drive their startups to unicorn status, are not overnight sensations, and the show depicts their journey. The fictional Sandbox gives the idea of the real ‘Silicon Valley of Korea’ the Pangyo Techno Valley (PTV), an industrial complex that plays an important role in innovation, creating new jobs and as a hub for technology start-ups.
While ‘Start-up’ is a hardcore fiction Korean Drama series with romance and drama, it still sheds some light on Korean startups’ real world. Start-Up started airing on tvN in October and it is streaming on Netflix. It has received rave reviews from fans of K-Drama worldwide. Like many other Korean shows that Netflix has acquired ‘Start-up’ is garnering millions of fans.
Start-Up on Netflix is SO GOOD. Like, I am hooked! I need them to release the whole season already. I love a great Korean drama! 🥺😍
— Anna Perez de Tagle-Kline (@AnnaMariaPdT) November 23, 2020
tech twitter is sleeping on this delightful netflix-produced k-drama/romantic comedy about entrepreneurship, called “Start-Up” – the korean version of “Silicon Valley” pic.twitter.com/gdZmeAlQM5
— Jennifer Kim (@jenistyping) December 5, 2020
🏆Highest Netflix’s World Ranking – Top 4
🏆Highest Daily Ranking Point – 202 points🆕
🏆Highest Ranking on Countries – 32 countries
— s a n d r a – Suzy A Tempo Concert 01.23 (@Sandrapui97) December 12, 2020
If you haven’t watched any good rom-com that also showcases Korean startup founders’ undying spirit, then do check out ‘Start-up’. Maybe this can lift your holiday spirits as you stay home because of the COVID-19 pandemic.
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