As the world transits towards a digital future, it is eminent for art as well to digitize. Korean startup Elfactory Co., Ltd. has introduced unique hardware and digital media combination to help art lovers and artists get digital footing. The platform BlueCanvas supports many unknown and rookies in the art industry by using the web and magazine as a place for communication. Its smartphone-driven digital frame helps art connoisseurs cherish unique artworks.
Curate own artworks with an app
BlueCanvas was started as an Art Network Service in the USA in 2006. In 2016 in Korea, Bluecanvas took a giant leap by making it a place for communication for artists and art lovers. The idea behind BlueCanvas is to facilitate art through a combination of hardware (smartphone) and service platforms (streaming). BlueCanvas’s hardware is a light, thin high-tech frame that can be used in various ways by just one-time installation, from the appreciation of the original works to advertisement boards. The high-tech IoT product connects by WIFI rather than a digital frame that works with existing USB. BlueCanvas app can easily upload images & videos and provides over 2,400 free artworks, including famous and new artists’ artworks from various categories.
Copyright protection & monetisation for artists
BlueCanvas’ intensive display technology keeps the original work’s impression intact, and the startup also ensures copyright protection for creations. To protect copyrights, ElFactory has signed an agreement with the Korean Literature, Academic works and Art Copyright Association to provide copyrighted works to provide artists with opportunities to generate profits. BlueCanvas supports artists who cannot exhibit their artworks through its online platform that connects artists(seller) and collectors. Most of the sales revenue of the artist is paid to the artist so that the valuable work of the artist can be appropriately evaluated and distributed.
The startup wants to lead in the digital transformation of artwork. It is already working for the digital transition of the art through content agreements with Col.lage+, Getty Images Korea, Art Firm, This Abled, and more. Elfactory plans to upgrade BlueCanvas to a work transaction system with NFT technology with extensions to metaverse dedicated to the transaction of artworks, overcoming NFT limits. The company is also actively developing exclusive coins related to culture and arts that can be used for transactions on the platform. With BlueCanvas Elfactory aims to create an ecosystem where anyone can quickly appreciate and enjoy the art, protect copyright, and promote creativity.
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