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Home Business Agencies

Unlocking Innovation: How Startups Can Leverage IMDA’s Open Innovation Platform

by Dae-jung Park
April 4, 2025
in Business Agencies, Programs, Startup
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In today’s fast-evolving digital landscape, innovation is key to staying ahead. Singapore’s Infocomm Media Development Authority (IMDA) has taken a bold step in fostering digital transformation through its Open Innovation Platform (OIP)—a virtual crowdsourcing ecosystem designed to connect businesses with cutting-edge technology solution providers, including startups.

What is the Open Innovation Platform (OIP)?

The OIP is a digital matchmaking platform that helps corporates diagnose business challenges and crowdsource innovative digital solutions. This initiative bridges the gap between problem owners (corporates, SMEs, and government agencies) and solution providers (startups, technology firms, and research institutes), fostering collaboration and co-creation.

How Does OIP Work?

IMDA, along with industry experts, works closely with corporates to refine their problem statements before launching quarterly Innovation Calls.

  • The “Challenges” section specifically lists current and past innovation challenges posted by various organizations seeking technological solutions.
  • Each challenge typically includes details such as the problem statement, desired outcomes, eligibility criteria, and submission deadlines.
  • These challenge statements are broadcast to OIP’s global network of over 16,000 solution providers, inviting them to pitch their digital solutions.
  • The best solutions receive prize funding, and successful collaborations may lead to commercial partnerships.

This setup facilitates collaboration between corporations and tech innovators to co-create solutions, thereby driving digital transformation across various industries.

Benefits for Startups

Startups and tech providers participating in the OIP gain access to multiple benefits:

  1. Win Key Reference Customers – Work with industry leaders like Microsoft, Capitaland, and Mandai Wildlife Group.
  2. Access to New Markets and Customers – Expand your reach and grow your customer base.
  3. Funding Without Equity – Receive prize money as seed funding without giving up equity.
  4. Real-World Validation – Develop, validate, and test solutions with corporates that have well-defined problem statements.
  5. Increased Exposure and Visibility – Unlock new opportunities for partnerships and collaborations.
  6. Potential for Long-Term Commercialization – Successful pilots can lead to full-scale market expansion.

Success Stories from OIP

Several startups have successfully leveraged the platform to scale their solutions:

  • Circular Unite: Developed an AI-driven waste-to-resource marketplace for Greenpac, reducing carbon footprints while unlocking new revenue streams.
  • Trakomatic & Viatick: Collaborated to create contactless registration and attendee monitoring tools for SACEOS events during the pandemic.

Who Can Apply?

The platform is open to:

  • Corporates: Seeking digital transformation solutions.
  • Startups & Tech Providers: Offering AI, IoT, cloud, blockchain, and other digital technologies.
  • Research Institutes: Looking to commercialize their innovations.

How to Get Started

  1. Register on the OIP platform at openinnovation.sg to stay updated on upcoming Innovation Calls.
  2. Browse open challenges and submit a proposal detailing your innovative solution.
  3. Collaborate with corporates to refine, develop, and implement your solution.

The IMDA’s Open Innovation Platform is more than just a marketplace—it’s a launchpad for startups to collaborate with industry leaders, gain market traction, and drive meaningful impact.

Tags: corporate collaborationCrowdsourcingdigital transformationIMDAinnovation challengesOpen Innovation PlatformStartupstechnology solutions
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